Think Customers Hate to Wait? Think Again.
As a marketer, I wish I had learned about the ‘labour illusion’ sooner. The labour illusion suggests that consumers perceive products more favourably when they’re aware of the effort put in. In today’...
8 Aug 202225min
Your Great Ideas Aren’t Unique (Here's Why That’s a Good Thing)
Very few of us come up with unique ideas. Just 1% of successful patents actually introduce something new to the world. Most successful ideas are built off other good ideas, so for true innovation, we ...
1 Aug 202229min
Think you know marketing? Take this test.
How good are you at marketing? Do you consider yourself a pro or a novice? Well, in today’s Nudge you can test just that. Maddie Croucher, senior consultant at Ogilvy’s behaviour science practice, is ...
18 Juli 202224min
How to Make Numbers Unforgettable
All of us use data. We use it to convince people at work, to decide which restaurant to go to, and where to invest our pension. But most of us don’t think about how we share data. Turns out, the way y...
4 Juli 202222min
Tiny Tweaks to Make Travel Easier
Imagine if your business could implement a tiny, cost-free change that increased sales and made customers happier. It sounds like magic, but the travel industry does it all the time. Moscow metro uses...
20 Juni 202230min
Habit Moulding Marketing
Is there a good strategy to win in rock paper scissors? Apparently, there is. In this podcast, you’ll learn how habit moulding marketing has increased gym-goers, podcast listeners, and retirement savi...
6 Juni 202223min
3 Nudges I Wish I Learned at Business School
I spent £50,000 on a marketing degree and didn’t learn a thing about behavioural science. I came into marketing unprepared, and a bit crap at my job. But behavioural science offered a solution. I lear...
23 Maj 202220min
64% of us would vandalise a library book. Would you?
Most of us hate asking for things. But should we? In today’s show, I’m joined by Professor Vanessa Bohns who has spent her career asking 15,000 people for things. Her findings reveal that most of us h...
9 Maj 202222min
