#72: 6 memorable marketing lessons from 2021
480 minutes of Nudge Podcast were published last year, but what were the best bits? In this special end-of-year episode, I’ve summed up the six best bits of advice I heard. Hear from April Dunford, Ro...
3 Jan 202228min
#71: Small nudges having a big impact on climate change
The effects of climate change are already having devastating effects on the planet. Policymakers, organizations, and communities are working to solve the problem - but time isn’t on our side. So, can ...
20 Dec 202116min
#70: The Pratfall Effect | DON'T listen to this show
Don’t listen to this show. That’s what I told 10,000 people. But people didn’t follow the suggestion. In this show, you’ll learn about the Pratfall Effect and why people embrace flaws. I talk about wh...
6 Dec 202115min
#69: Reciprocity | How one nudge saved 246,184 lives
We love to return favors. Get a mint with the bill at a restaurant and tips go up by 4x. But does this well-known bias help with real marketing growth? In this show, I share how I convinced 140 people...
22 Nov 202118min
#68: The Peak-End Rule | And the supermarket that destroyed communism
Did you know longer trips to the dentist can be more enjoyable? The peak-end rule has a weird effect on how we remember negative experiences. In this episode, I’ll explain how this bias increased repe...
8 Nov 202121min
#67: Growing this podcast with nudge experiments | Social proof
There are two words that strike fear into the hearts of behavioral scientists. Replication crisis. Today, many famous nudges can’t be replicated. In many cases, they were one-offs. So, rather than sha...
26 Okt 202120min
#66: The dark nudges behind digital manipulation
60% of us think spending +3 hours a day on the web is unhealthy. Yet the UK average time spent online is +4.5 hours. We’re hooked to our devices and suffering. The mere presence of a smartphone can re...
11 Okt 202126min
#65: Failures (and wins) from using nudges in marketing
It’s not easy applying behavioral science. You can geek out on Thinking Fast and Slow and listen to Rory Sutherland rave about nudges, but that won’t mean you feel comfortable applying it in your job....
27 Sep 202123min
