#17: How marketers alter our behavior
One of the best marketing campaigns of the 20th century encouraged millions of Americans to brush their teeth. It is lauded as incredibly effective, but was it ethical? Helping us understand the ethic...
2 Dec 201919min
#16: What makes a good website?
Most of us have experience creating a website. Whether it’s for work, a personal project, a wedding or a charity fun run. But do you know the psychology behind why one site is more effective than anot...
19 Nov 201922min
#15: What VR reveals about a consumer’s mind
Does the weather dictate where students choose to go to university? In this episode, Dr Alastair Goode explains how our brain developed, why we take shortcuts when making decisions and how VR reveals ...
4 Nov 201925min
#14: How to stop getting distracted
Ever find yourself at work, desperate to finish an important project, but seemingly getting nowhere? My guest, Nir Eyal used to experience that a lot. Then he started to look at the science behind dis...
22 Okt 201920min
#13: What makes products like Instagram so addictive?
What’s the first thing you do in the morning? If you’re like 79% of Americans, the first thing you’ll do is check apps like Instagram, Facebook or Twitter. But what makes these products so addictive? ...
7 Okt 201925min
#12: The science behind influencer marketing
Influencer marketing has a bad name. Hearing it mentioned will conjure up thoughts of tacky endorsements and faked Instagram pics. But is it really all that bad? In this episode, I chat to Joseph Mark...
23 Sep 201922min
#11: What makes someone more convincing than others?
Some people are just more convincing than others. People laugh more at their jokes, they're better at finding partners, and ultimately they get paid more. Understanding what makes these people more co...
11 Sep 201926min
#10: Time to stop targeting “millennials”
Marketers are constantly told stories about how a brand targeted millennials with great success. But is it a smart tactic? In this episode I chat to best selling author Richard Shotton who explains th...
28 Aug 201919min
