OnBD with ALF

OnBD with ALF

Are you ready to level up your sales game? Welcome to OnBD with ALF, the podcast that brings you the best advice and success stories from industry leaders in media and advertising.

Each episode, we tackle the challenges of new business to help you elevate your own sales strategy. If you're in business development and looking to sharpen your sales techniques, discover actionable insights, and stay ahead of the competition, you're in the right place.

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

Hosted on Acast. See acast.com/privacy for more information.

Den här podcasten är hämtad från ett öppet RSS-flöde och publiceras inte av Podme. Den kan innehålla reklam.

Avsnitt(71)

D2C - the marketing challenge of convenience vs. commitment

D2C - the marketing challenge of convenience vs. commitment

Ogilvy UK Vice-Chairman, Rory Sutherland is joined by Matt Hiscock, Vice President of Harry’s and Franky Athill, Marketing & Brand Director at Patch Plants. Harry's shaving products and Patch Plants b...

18 Aug 20201h 4min

Being driven by creativity, not spreadsheets

Being driven by creativity, not spreadsheets

Rory chats to Rak Patel, Head of Sales for the UK and Pan-EMEA at Spotify, and Ian McCulloch, the Managing Director for Silent Pool Distillers. Their discussion includes how packaging design played a ...

22 Juli 20201h 1min

Creating a culture of innovative marketing

Creating a culture of innovative marketing

Rory Sutherland hosts a live episode of the ‘On Brand’ podcast. His guests are Nishma Robb, Marketing Director at Google, who discusses the opportunities and challenges that have faced Google during t...

19 Juni 20201h

Boots  - 10 Years Change in 10 Weeks

Boots - 10 Years Change in 10 Weeks

Rory talks to Helen Normoyle, Marketing Director of Boots, about the changing face of the high street. Coronavirus has had its effect but things are changing anyway and the pandemic has clearly speede...

2 Juni 202045min

Being a challenger brand

Being a challenger brand

Rory is joined by John Schoolcraft, Global Chief Creative Officer for Oatly, and Jen Charon who is Co-Founder of LoanHood, as they discuss creative strategies and how to influence and encourage behavi...

18 Maj 20201h 1min

Refreshing your brand and establishing trust

Refreshing your brand and establishing trust

Rory chats to Mark Evans, Managing Director of Marketing and Digital for Direct Line, about their new 'We're On It' campaign, the importance of establishing trust in advertising and the benefits of ne...

16 Mars 202053min

Why the Best Ideas Don’t Always Make Sense

Why the Best Ideas Don’t Always Make Sense

How can we influence consumers to make choices based on desire rather than logic? Rory is joined by Gary Davey, CEO of SKY Studios and Tristan Thomas, VP Marketing of Monzo Bank to explore their comme...

12 Feb 202043min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
svd-tech-brief
uppgang-och-fall
rss-svart-marknad
avanzapodden
rss-inga-dumma-fragor-om-pengar
bathina-en-podcast
rss-borsens-finest
rss-dagen-med-di
24fragor
borsmorgon
dynastin
rikatillsammans-om-privatekonomi-rikedom-i-livet
tabberaset
lastbilspodden
kapitalet-en-podd-om-ekonomi
rss-kort-lang-analyspodden-fran-di
fill-or-kill