
The Best Sales Call Question: What is the most important factor …
It’s hard to pick just one, but in Mark’s words “If you could only ask one question during a sales call, this would be the one!” Of course, it’s not just about asking the question. The magic is in fol...
8 Apr 20255min

Insights From Jeremy Barton: Paint Store Manager Turned Business Owner
In this episode Mark interviews Jeremy Barton from Colorado about his experience going from paint store manager of 17 years to becoming a painting business owner going on 10 years! Some of the topics ...
1 Apr 20251h 3min

A Few Simple Ways to Start Recruiting Crew Leaders
In this excerpt, Mark shares a few simple tips for recruiting crew leaders - things like signage on your trucks and poly bag signs in high traffic areas, especially around the big box stores! To find ...
28 Mars 20255min

Production: Interior Prep & The Crew’s To-Do List
In this excerpt, Mark talks about some of the crew’s responsibilities on the job site - things like moving furniture and covering floors. This is a sample from a crew leader training module that you m...
19 Mars 20255min

Stop Trying to Do It All Yourself! A Conversation With Will Reyes
In this episode, Mark talks with Will Reyes of Battle Born Painting in Reno, NVThey talk about everything from finding clarity, branding / creating multiple separate companies, the journey from doing ...
12 Mars 20251h 5min

Knowing Your Production Rates
In this excerpt, Mark talks about the importance of knowing your production rates to make sure estimates are accurate. Without this, the rest of the system may fall apart!This is an excerpt from the m...
6 Mars 20253min

Putting on a Show While Measuring
In this excerpt, Mark talks about his approach to measuring and estimating. He calls it “putting on the show”.This is an excerpt from the masterclass created by Mark DeFrancesco. For more information ...
26 Feb 20253min

How Meditation Can Help Your Painting Business, With Guest Marcelo Bermann
In this conversation, Marcelo Bermann shares his many years of experience - working all over the world and in the homes of some of the most famous people in Malibu. He talks about how he tries to only...
19 Feb 202522min



















