The Least Sexy Task in Marketing You Must Do Now!
Ralph Burns and Lauren Petrullo dive into the “ugly duckling” of digital advertising: tracking. Lauren reveals her own messy Meta event setup and why that mistake—yes, even from a pro—could be sabotag...
27 Maj 202534min
Beauty & Wellness Creative Domination: The 3-Step Formula
Ralph Burns welcomes back creative powerhouse Lauren Schwartz, Paid Media Creative Expert and founder of The Loft 325. Together, they break down the 3-Step Creative Formula that’s generating massive r...
23 Maj 202546min
[Case Study]: 5 Steps to High-Converting On-Brand Beauty & Wellness Ads
Ralph Burns and Lauren Schwartz return for the third installment of the Beauty Brand Scaling Series—and it’s their most tactical one yet. They pull back the curtain on the exact creative strategies th...
20 Maj 202543min
[Breaking]: How to Test (& De-Dupe) Meta Advantage+ Campaigns with 100% Accuracy
In this special Tier 11 lab episode, Ralph Burns and John Moran pull back the curtain on a powerful new Meta ad tactic: the CAPI import strategy. Learn how to eliminate costly data duplication, master...
16 Maj 20251h 7min
What’s Working Now: Meta Andromeda Update, TikTok Shop Ads & Pornhub Ads?
Ralph and Lauren pull back the curtain on Meta’s latest Advantage+ transformation, powered by the underreported Andromeda algorithm. With Meta silently replacing manual campaign controls with full aut...
13 Maj 202536min
Selling Your Agency for $10M+: The Untold Obstacles Revealed with Chris Martinez
Ralph and Lauren sit down with Chris Martinez—founder of Bloom Partners and architect behind Agency Freedom Live—to expose what’s really wrong with the digital marketing agency space. With over a deca...
9 Maj 202538min
How To Tariff-Proof Your Beauty & Wellness Brand with Lauren Schwartz
Ralph is joined by Lauren Schwartz, Head of Creative Strategy at Tier 11 and founder of The Loft 325, to dissect the pressing challenges facing beauty and wellness brands in 2025. From skyrocketing ta...
6 Maj 202527min
How Meta Ads Are Changing Forever: Advantage+ & cAPI Subterfuge REVEALED!
Ralph Burns and John Moran, the Perpetual Traffic team unpacks the massive Meta ad platform changes now affecting marketers globally. As Advantage+ campaigns edge out manual controls, Ralph and John e...
2 Maj 20251h
