Finally! How to use Google Ads for Lead Generation
Ralph Burns and John Moran discuss a new feeder strategy designed to address common challenges in search campaigns and Performance Max setups. They’re explaining innovative ways to combat spam leads, ...
10 Dec 202430min
The #1 Thing You’re NOT Doing Right Now to Crush It in 2025…And How to Fix It
Ralph and Lauren are discussing the critical moments of business planning and how to evaluate and improve team dynamics, agency partnerships, and overall strategies heading into the new year. Get read...
6 Dec 202444min
How to Solve Your Digital Marketing Attribution Problem Once and for All
Ralph Burns and John Moran are giving you an exclusive sneak peek into Tier 11's Data Suite, designed to solve the long-standing issues of attribution and data integrity in digital marketing. They exp...
4 Dec 20241h 3min
Fix These 17 Biggest Mistakes You Are Making Right Now With Your Meta Ads
On today’s show, Ralph and Lauren are talking about the game-changing potential of the Facebook (Meta) Pixel. They’re breaking down the evolution of the Meta Pixel, the differences between standard ev...
29 Nov 202434min
Stop Wasting Your Time on MQLs: 5 Steps to Get More SQLs
Ralph and Lauren tackle the challenges marketers and business owners face when managing lead generation and sales processes. They break down the critical differences between Marketing Qualified Leads ...
26 Nov 202438min
[INSANE Case Study] How to Spend LESS & Make MORE on Meta & Google
Ralph and John dig into a case study that flips conventional marketing on its head, showing how rethinking ad spend can drive unexpected results. They explore why focusing on Media Efficiency Ratio (M...
19 Nov 20241h 2min
YouTube vs. TV: Which Is Better?
Ralph and John Moran get into the complexities of multi-channel attribution, with a strong focus on YouTube's challenges and potential for growth. He and John break down how businesses can better unde...
15 Nov 20241h 2min
What Worked in 2024 that We Want to Double Down on in 2025 with Eddie Maalouf of BAD Marketing
Lauren Petrullo welcomes Eddie Maalouf, founder of BAD Marketing, to discuss strategies for navigating the evolving marketing landscape. They talk about how affiliate marketing, influencer trust, and ...
12 Nov 202441min
