Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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From One-Man Show to Growth Engine: The COO Transformation with Ryan Hodges

From One-Man Show to Growth Engine: The COO Transformation with Ryan Hodges

Ralph Burns and Ryan Hodges discuss the power of effective leadership and how critical it is to understand business fundamentals. With Ryan making his debut on the show, they unpack the challenges and...

23 Apr 202438min

(Part 2) What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller

(Part 2) What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller

Join Ralph Burns and Kasim Aslam, along with the media buying wizard Nick Miller from Tier 11, as they dissect the latest shifts in media buying strategies, focusing particularly on the transition fro...

19 Apr 202433min

What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller

What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller

Ralph Burns and Kasim Aslam, alongside guest Nick Miller, are discussing what’s working now in the nuanced world of media buying, specifically focusing on the latest strategies and pitfalls in digital...

16 Apr 202441min

The Ultimate Google Performance Max Masterclass with Tier 11's John Moran

The Ultimate Google Performance Max Masterclass with Tier 11's John Moran

Ralph Burns and John Moran are going over past episodes where John was a guest on the show. What was working then vs. what works now. Join them as they peel back the layers of the digital marketing on...

12 Apr 202444min

Win the Day, Win the Week, Win Your Life: Mastering Prioritization for Big Goals

Win the Day, Win the Week, Win Your Life: Mastering Prioritization for Big Goals

Ralph and Kasim sidestep the usual business banter to explore the hidden corners of entrepreneurship, where insights come wrapped in personal stories and therapy sessions rather than spreadsheets. Dit...

9 Apr 202446min

The #1 Mistake Businesses Make with Sales & Marketing (Don’t Be Like Them!)

The #1 Mistake Businesses Make with Sales & Marketing (Don’t Be Like Them!)

Ralph Burns and Kasim Aslam are discussing the intricacies of integrating sales and marketing strategies within businesses. The duo focus on real-world applications and challenges, and unravel the oft...

5 Apr 202440min

Why nCAC Is ‘The New ROAS’ in Digital Marketing With Scott Desgrosseilliers

Why nCAC Is ‘The New ROAS’ in Digital Marketing With Scott Desgrosseilliers

Tune into this episode where numbers do more than just add up; they tell tales, reveal truths, and sometimes, lead us on merry chases around the digital marketing maypole. Join Ralph Burns and Kasim A...

2 Apr 202433min

Why ‘The Law of Inverse Profitability’ Is The #1 Way to Scale Your Business

Why ‘The Law of Inverse Profitability’ Is The #1 Way to Scale Your Business

In this episode of Perpetual Traffic, Ralph and Kasim discuss the importance of customer acquisition and how to make more money with less profit. They delve into the concept of lifetime value customer...

29 Mars 202443min

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