Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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Avsnitt(500)

WTF is a Pixel-less Funnel? With Depesh Mandalia

WTF is a Pixel-less Funnel? With Depesh Mandalia

What is a "pixel-less" ad campaign?On today's episode, Kasim talks to Depesh Mandia, a wicked smart Facebook ads expert and the founder of SM Commerce. They discuss a new way of running ads - what Dep...

18 Okt 202245min

How to Make Musicians Go Viral on TikTok with Dana Fitzpatrick

How to Make Musicians Go Viral on TikTok with Dana Fitzpatrick

What type of content performs well on TikTok?On today's episode, Ralph and Kasim continue their TikTok for artists discussion with Dana Fitzpatrick from Moxi Group. Dana shares some pretty impressive ...

14 Okt 202223min

How a Single Mom is Using TikTok to Market Musicians in 2022 with Dana Fitzpatrick

How a Single Mom is Using TikTok to Market Musicians in 2022 with Dana Fitzpatrick

What exactly makes TikTok perfect for artists?On today's episode, Ralph and Kasim discuss TikTok for artists with Dana Fitzpatrick from Moxi Group, a full-service social media management and advertisi...

11 Okt 202234min

Lessons from a Reality TV Icon with Willie Robertson of Duck Dynasty (Part 2)

Lessons from a Reality TV Icon with Willie Robertson of Duck Dynasty (Part 2)

Want to know how to build an exciting personal brand in a few easy, actionable steps?On today's episode, Kasim sits down with former TV personality and serial entrepreneur Willie Robertson to talk abo...

7 Okt 202222min

Growing a Global Media Brand with Willie Robertson of Duck Dynasty

Growing a Global Media Brand with Willie Robertson of Duck Dynasty

What can Duck Dynasty's Willie Robertson teach you about marketing and running a profitable e-commerce brand?On today's episode, Kasim talks to Willie Robertson, the current CEO of the Duck Commander ...

4 Okt 202232min

How Meta Plans to Make Advertisers More Money (Part 2)

How Meta Plans to Make Advertisers More Money (Part 2)

What can you do right now to improve ad performance on Meta platforms?On today's episode, Ralph and Kasim break down the main takeaway from Meta's Performance Marketing Summit - the Performance 5 fram...

30 Sep 202248min

3 Takeaways from Meta's Performance Marketing Summit (Part 1)

3 Takeaways from Meta's Performance Marketing Summit (Part 1)

What is the future of Meta advertising - and is it time for marketers to start embracing AI? On today's episode, Ralph and Kasim share the main takeaways from the inaugural Meta Performance Marketing ...

27 Sep 202233min

Hacking Google Ads for a Shoestring Budget

Hacking Google Ads for a Shoestring Budget

Do you have a limited advertising budget? Wondering how to get the most out of Performance Max without breaking the bank?In today's episode, host Kasim Aslam sits down with Regina Bellows to continue ...

23 Sep 202225min

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