Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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Episode 355: What Agency Owners Can Expect in 2022 with Nick Shackelford

Episode 355: What Agency Owners Can Expect in 2022 with Nick Shackelford

Digital ad agencies got their worlds rocked from every side in 2021. What do they need to know if they want to survive (and thrive in) 2022? In today’s episode, co-hosts Ralph Burn and Kasim Aslam s...

7 Jan 202244min

Episode 354: How to Get 10,000 REAL Twitter Followers in 7 Months with Nick Shackelford

Episode 354: How to Get 10,000 REAL Twitter Followers in 7 Months with Nick Shackelford

There’s a structure for what works on Twitter, and today’s guest is sharing the secrets to his wild success in 2021 on this often overlooked platform. In today’s episode, co-hosts Ralph Burn and Kas...

4 Jan 202251min

Episode 353: How We Survived 2021 and Made it NOT Suck

Episode 353: How We Survived 2021 and Made it NOT Suck

What a wild year! Here at Perpetual Traffic, we navigated a lot of changes, learned a lot of new stuff, and had a whole lot of fun. In today’s episode, we’ve pulled together some of our favorite clips...

31 Dec 20211h 9min

Episode 352: How to Make Your Clients REALLY Happy with Taylor McMaster, CEO and Founder of DOT & Company

Episode 352: How to Make Your Clients REALLY Happy with Taylor McMaster, CEO and Founder of DOT & Company

Everybody wants their clients to be happy, but it doesn’t just happen by default. In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Taylor McMaster, Founder and Client Account Man...

28 Dec 202156min

Episode 351: A Not-So-Secret Software that Can 2x Your Ad Campaigns with John Moran, Chief Strategist at Solutions 8

Episode 351: A Not-So-Secret Software that Can 2x Your Ad Campaigns with John Moran, Chief Strategist at Solutions 8

A whole lot of people run Google Ad campaigns without knowing if or why they’re working. There’s a simple way to find out. In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strateg...

24 Dec 202126min

Episode 350: 2022 High-Ticket Sales and Strategy Systems with Loyd Hale, CEO of Healthcare Growth Network

Episode 350: 2022 High-Ticket Sales and Strategy Systems with Loyd Hale, CEO of Healthcare Growth Network

Not a lot of people are using this setter and closer sales model, but one successful CEO swears by it. In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Loyd Hale, CEO of Healthc...

21 Dec 20211h 10min

Episode 349: What’s Working Now on YouTube and Google Display Network with Nick Miller

Episode 349: What’s Working Now on YouTube and Google Display Network with Nick Miller

Advertising across multiple platforms (Facebook, Google, YouTube) is a brilliant idea, as long as you understand the key differences between them. In today’s episode, Nick Miller, head of Tier 11’s ...

17 Dec 202124min

Episode 348: 5 Common Mistakes Marketers Make with Google Ads with John Moran

Episode 348: 5 Common Mistakes Marketers Make with Google Ads with John Moran

Making mistakes with your Google Ad campaigns can be costly. Save time, money, and headaches with this brilliant advice from Google expert, John Moran. In today’s episode, host Kasim Aslam sits down w...

14 Dec 202129min

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