Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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Avsnitt(500)

Flip the Script: A Masterclass on Pitching Anything With Oren Klaff

Flip the Script: A Masterclass on Pitching Anything With Oren Klaff

You think you know how to sell until you hear Oren Klaff talk about it. Today, we’re hosting the man behind Pitch Anything and Flip the Script to uncover why most marketers lose deals before they even...

16 Sep 202545min

Google AI Max: What You & Your Landing Pages Need to Know with Andrew Miller

Google AI Max: What You & Your Landing Pages Need to Know with Andrew Miller

Many marketers focus solely on driving traffic but overlook the critical step that follows: the landing page. In this episode, Andrew Miller, Co-Founder and VP of Client Services at Workshop Digital, ...

12 Sep 202551min

Your Digital Marketing Autopsy: Surviving the AI Era with Kasim Aslam

Your Digital Marketing Autopsy: Surviving the AI Era with Kasim Aslam

The easy shortcuts in digital marketing, like quick flips, four-hour workweeks, and AI-generated funnels, are gone! Former Perpetual Traffic co-host and Google Ads powerhouse Kasim Aslam joins us toda...

9 Sep 202543min

The Unfair Advantage: How to Dominate BFCM as a Beauty Brand with Lauren Schwartz

The Unfair Advantage: How to Dominate BFCM as a Beauty Brand with Lauren Schwartz

Black Friday and Cyber Monday are right around the corner, and many beauty brands are feeling the pressure. Lauren Schwartz, Head of Creative Strategy at Tier 11 and founder of The Loft 325, joins me ...

5 Sep 202529min

The Content Matrix: Content Creation That Actually Converts with Alisan Matthews

The Content Matrix: Content Creation That Actually Converts with Alisan Matthews

Don't just throw content out there! Make it purposeful. Download our content matrix today to refine your strategy, map content that connects, and discover fresh angles that keep your audience engaged....

2 Sep 202541min

The #1 Non-AI Task an Agency Owner Can Do to Grow With Andrew Foxwell

The #1 Non-AI Task an Agency Owner Can Do to Grow With Andrew Foxwell

As Meta continues to invest billions in AI, understanding its impact on advertising strategies is crucial for any marketer looking to stay competitive. In this episode, Andrew Foxwell, a true OG in Me...

29 Aug 202559min

How to Get Sales in Your First Year of a Digital Business With Just $10k

How to Get Sales in Your First Year of a Digital Business With Just $10k

You’ve got your first $10K to invest in your new in-person or online business. Should you dive into ads, hire an agency, or focus on content creation? It’s overwhelming, especially when everyone has t...

26 Aug 202550min

The Simple Lead Gen Strategy That Scaled Revenue From $620K to $2.5M in 6 Months

The Simple Lead Gen Strategy That Scaled Revenue From $620K to $2.5M in 6 Months

Today, we’re breaking down a lead generation case study that resulted in a 397% increase in revenue and a 356% boost in gross profit. The business, which was stuck at $620,000 in annual revenue, shot ...

22 Aug 202524min

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