338: The Damage of Undercharging
How can undercharging damage your business? While there are clear benefits of raising your prices, we tend to ignore the damage of undercharging. Undercharging impacts everything from your quality of ...
28 Nov 202225min
337: Staying Unexpectedly Different with Brandi Hendrix
What does it mean to be premium? How do you let that influence everything you do and provide to your clients? Brandi Hendrix, owner of Bayou City Pet Sitting, shares how she works hard to delight her ...
23 Nov 202256min
336: Effective Use of an Email List
Once you have contact information from your lead magnet, what do you do with it? Use email to have a conversation with your customers. Email is a great marketing tool, but it can help your business in...
21 Nov 202229min
335: Valuable Skills with Ashley Carr
Do you recognize the value of the skills you have? Most people get into a pet care because they find it 'easy' and are predisposed to excel. Ashley Carr, owner of Ashley's Pawsome Pets, shares how she...
16 Nov 20221h 1min
334: The Power of a Lead Magnet
What is a lead magnet and why should we be using them? Lead magnets are a way of getting information from your client, or potential client, in exchange for something valuable to them. There are best p...
14 Nov 202226min
333: Finding the Voice of Your Business with Katie Kenton
How do you provide personalized care? Katie Kenton, owner of Katie's Kennel, shares her experience of business growth. Katie is committed to focusing on her community and making connections with her c...
9 Nov 20221h 1min
332: Marketing Messages That Attract and Repel
What does your marketing say about you? Not only does our messaging need to attract clients, it also needs to repel some as well. By being up-front and honest about who you are and what you do, you'll...
7 Nov 202220min
331: Strengths of Solo Pet Sitting with Alicia Obando
Have you decided to stay solo? It's a decision everyone faces in their business, and one that most struggle with from time to time. Alicia Obando, owner of Pitter Patter Parenting, joins the show to s...
2 Nov 20221h
