Building a luxury brand on TikTok, with Leah O'Connor
Home care brand founder and content creator, Leah O’Connor, joins Lucinda Bayly for a refreshingly honest conversation about what happens when you stop trying to perfect your brand image, and start pu...
23 Apr 202552min
Lessons from a life in PR, with Meg Hutchinson
PR leader and founder of MHPR, Meg Hutchinson, joins Lucinda Bayly for a candid conversation about what it really takes to build brands and a business with lasting impact. With over 14 years’ experien...
14 Apr 202541min
April Fools campaigns: the audit no-one asked for
Edwina and Lulu sit down to share their unfiltered takes on this year’s April Fools’ campaigns — the good, the bad, and the ones that should’ve stayed in drafts. From brand stunts that actually landed...
7 Apr 202533min
Rebrands, PR stunts & a side of fries
The PR/etty Average hosts are back, baby! Lucinda and Lulu are finally reunited in the studio, and if you think they won’t yap your ears off about all things PR, you’d be PRretty wrong. This episode s...
18 Mars 202544min
How I Survived Living in America
Our BD Coordinator Lulu is back with a bang from her study abroad in the U.S.! Edwina sat down with Lulu to do a little Q and A on her time at The University of South Carolina - dishing all the dirt a...
4 Mars 202525min
The accidental publicist, with Genevieve Phelan
Communications consultant and writer, Gen Phelan, never intended to become one of Australia’s most in-demand young lifestyle publicists, but that is exactly what happened in her career. From by-lines ...
25 Feb 202547min
$30K Podcasting Package GIVEAWAY with Clearshot and Bayly PR!
Are you the next podcasting sensation just waiting for your big chance? Well, your big chance is HERE. Clearshot Digital are giving away a fully produced, fully marketed podcast in collaboration with ...
17 Feb 202515min
Some serious Super Bowl sussin'
The Super Bowl isn’t just a game—it’s the ultimate PR and marketing showdown. Courts and Dwins break down the multi-million dollar marketing strategies, the controversial ads that left their mark, and...
10 Feb 202525min
