S4 E3: The Power of Integrated Marketing with Deborah Spencer of the Castle Group
The terms integrated marketing and integrated communications are often used interchangeably. Whether you call it your marketing mix, communication mix, or strategy, the goal is to have a holistic appr...
8 Feb 202418min
S4 E2: Media Relations and Media Training with David Wills of Media Profile
This episode provides valuable insights into the world of media relations and offers practical tips for successfully engaging with the media. David Wills, senior vice president at Media Profile, discu...
25 Jan 202419min
S4 E1: The Value of Joining a Global PR Network with Gábor Jelinek of PRGN
Gábor Jelinek, Executive Director of the Public Relations Global Network (PRGN), and Abbie Fink, a founding member of PRGN, discuss the value proposition of joining a global PR network. They highlight...
11 Jan 202425min
S3 E12: PR Trends for 2024 with Andy See Teong Leng of Perspective Strategies
Andy See, President of the Public Relations Global Network and Managing Director of Perspective Strategies, shares his observations on the past year in public relations. He discusses the excitement su...
14 Dec 202319min
S3 E11: Commercial Brands in a Sustainability-driven Business World with Alexandra Dinita
Alexandra Dinita argues that ESG is not just a trend but a moral and business imperative. By embracing ESG, organizations can build trust, transparency, and peace of mind. In today's world, plagued by...
30 Nov 202323min
S3 E10: How to Amplify PR Wins with Amanda Hill
Public relations and marketing communications have evolved significantly over the past decade, requiring a shift in how we define and measure success. In today's landscape, it is crucial to frame succ...
16 Nov 202317min
S3 E9: Unlocking Revenue Potential with the Power of PR with Michelle Lyng
In this episode, we delve into the crucial role that public relations and communications play in driving revenue for businesses. Michelle Lyng, CEO of Novitas Communications, shares her insights on ho...
2 Nov 202319min
S3 E8: Post-COVID Insights on Events with Frédéric François
Frédéric François discusses the current state of live events and the challenges and opportunities they present. He notes that while most events are back, there are still some issues with international...
19 Okt 202318min
