The Complete Product Development Cycle, with Filip Valica
Filip Valica is a mechanical engineer who has worked for large corporations and as founder of The Product Startup has coached numerous product brands through his development and launch process, a comp...
9 Aug 201922min
Why People Buy - Part 1 - JTBD for innovative products with Alan Klement
Part 1 of 2: Alan Klement wrote "When Coffee and Kale Compete: Become great at making products people will buy." The book provides a new way of thinking about your business: people don't buy your prod...
16 Juli 201925min
Why People Buy - Part 2 - JTBD for innovative products with Alan Klement
Part 2 of 2: Alan Klement wrote "When Coffee and Kale Compete: Become great at making products people will buy." The book provides a new way of thinking about your business: people don't buy your prod...
16 Juli 201923min
Crossing the Chasm: Launching an Innovative Product for Mass Adoption
Bryn, Laurier, and Andreas discuss ideas from the classic book, “Crossing The Chasm: Marketing and Selling Disruptive Products to Mainstream Customers” by Geoffrey A. Moore. Until Moore’s book codifie...
13 Juni 201936min
What Product Brands Need to Know about Intellectual Property Law with Erika Murray
Life in the information age has transformed what we mean by "products." A product used to be anything you could taste/touch/feel. Today, information about a products is just as, or more valuable, than...
21 Maj 201929min
What's in a Brand Name?
Haagen Dazs and Doritos are made-up words, meant to sound Norwegian and Spanish. Your own name is the sweetest sound you've ever heard. But what would have happened had Jeff Bezos given Amazon his pre...
25 Apr 201926min
Obsession Branding
Obsession brands are everyone's standout favourite. Consumers will pay more, wait in line, or travel out of their way to get the brands they're obsessed with. But what's really so special about one br...
11 Apr 201920min
Why Product Marketing Isn't Just Marketing Products
Welcome to Episode 1 of Product: Knowledge is an introduction to Product Marketing, which isn't just marketing products. Graphos specializes in Product Marketing - which takes businesses from product ...
28 Mars 201921min
