Proof to Product

Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can't rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals. Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she's helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she's here to pull back the curtain and share her best kept secrets so that you don't have to learn things the hard way. Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources

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Special Edition | 2018 National Stationery Show Recap - Part 3

I'm back with our third and final National Stationery show recap. Today you'll hear from four of our Tradeshow Bootcamp alumni. We talk about sharing a booth, the benefits of planning ahead and how yo...

31 Maj 201817min

Special Edition | 2018 National Stationery Show Recap - Part 2

I'm back with Part 2 of our National Stationery Show recap. Today you'll hear from three of our TSBC alumni about what went well at the show for them, where they skimped & splurged in their spending a...

30 Maj 201816min

Special Edition | 2018 National Stationery Show Recap - Part 1

I recently was in New York for the National Stationery Show where approximately 55 of our Tradeshow Bootcamp alumni were exhibiting. And, I thought it would be fun to bring the show to you. While I wa...

29 Maj 201820min

058 | Chelsea Sonksen, Boss Ladies Magazine on layering in new products and services, working towards a freedom business model and why making a good first impression is so important.

Chelsea Sonksen is the founder and Editor in Chief of Bossladies, a movement that began with a print magazine in 2016 and has grown into a vibrant in-person and online community of entrepreneurs throu...

22 Maj 201828min

057 | Christine Miller, Bundle Design on turning her hobby into a business, lessons learned from the National Stationery Show and how exhibiting at NSS opened the door to working with Paper Source

TSBC alum, Christine Miller is the creator and designer of Bundle Design — home to cheerful, cheeky greeting cards, balloons, party supplies and Good Day Decals. On today's episode Christine shares...

15 Maj 201831min

056 | Kelly Parker Smith, Hello World Paper Co. on prioritizing profitable projects, setting boundaries to protect our time and three strategies for enhancing your Etsy shop

Kelly Parker Smith is a multi-talented business owner and creative artist. Kelly is a rubber stamp designer and manufacturer living just outside St. Louis. She has grown her shop, Hello World Paper Co...

8 Maj 201837min

055 | Lisa Sarmento, Tiramisu Paperie on 'entrepreneurial gardening', fast paced growth and what she skimped and splurged on at her first wholesale trade show

TSBC alum, Lisa Sarmento is the owner of Tiramisu Paperie a sassy brand located in Nashville that sells greeting cards, gift wrap, pencils and other gift items. Lisa has had tremendous growth in her b...

1 Maj 201838min

054 | Jessica McSweeney, Little Well Paper Co. on shifting from a service based business to a product based business and why relationships are critical in business

Jessica McSweeney is the owner of Little Well Paper Co, a letterpress greeting card company aimed at celebrating and deepening the connections between loved ones. Prior to starting Little Well she tau...

24 Apr 201835min