How CEOs and Other Senior Executives Are Using Digital Media
Send us a note about this episode. We'll reply and thank you on a future episode As the stakes grow higher in today's fast-paced, interconnected world, top executives are increasingly turning to socia...
15 Sep 202425min
The Disinformation Playbook
Send us a note about this episode. We'll reply and thank you on a future episode There is an anatomy of a disinformation campaign. In this episode we reveal the tactics that make false narratives so...
8 Sep 202422min
Throwback Thursday – When Lies BUILD Trust
Send us a note about this episode. We'll reply and thank you on a future episode This is a Replay from Episode 79 which first published in January 2023. In this age of misinformation and disinformatio...
5 Sep 202422min
The AI Solution for Navigating Reputational Risks
Send us a note about this episode. We'll reply and thank you on a future episode Narratives matter. In a world where information spreads faster than ever, understanding and managing the stories that ...
1 Sep 202422min
Marketing For a Tough Industry
Send us a note about this episode. We'll reply and thank you on a future episode Helping a brand within a heavily regulated industry develop a positive reputation can be a challenge. Tobacco, alcoho...
25 Aug 202422min
The Hidden Costs of Cutting Corners in PR and Marketing
Send us a note about this episode. We'll reply and thank you on a future episode It’s an often overlooked but critical sin. Taking too many shortcuts in our work. The allure of quick fixes can lead to...
18 Aug 202422min
How Everyday PR Pros are Using AI to Shave Hours Off Their Workflows
Send us a note about this episode. We'll reply and thank you on a future episode Double the output – but lose the human touch? From automating media monitoring and sentiment analysis to optimizing con...
11 Aug 202424min
Mastering Consumer Shortcuts: How Marketers Leverage Heuristics for Success
Send us a note about this episode. We'll reply and thank you on a future episode We all use mental shortcuts to make decisions. Those mental shortcuts are the reason that first sentence in this episod...
4 Aug 202425min
