Snake Oil in the PR business? Say it ain't so...
According to the Urban Dictionary, the term "Snake Oil" comes from the 19th century American practice of selling cure-all elixirs with false claims. On this week’s episode, award-winning public relati...
12 Juli 202020min
COVID-19 Brand Pulse Report
Human beings have been described as emotional beings who think. We're also emotional beings who buy things. This May 2020 report tracks how changing attitudes are changing our behaviours, and what bra...
5 Juli 202017min
Public Engagement: Finding Rumi's Field
Beyond the ideas of key messages and social media posts, there is a place for us to talk and listen to one another... I’ll meet you there. On this episode we speak with one of the most experienced pub...
29 Juni 202021min
The History (and Future) of Mass Media
Canadian broadcast legend Marty Forbes reflects on his 50 years in broadcasting and print, the influences at the time and how those who truly understand the mediums are able to harness today’s technol...
22 Juni 202022min
Ready or Not... Here Comes the "Recovery"
Many have said the world simply wasn’t ready for COVID-19 the pandemic. Months in, we’re all anxious to get back to our lives, but are we ready for the recovery? And what does “recovery” look like? ...
14 Juni 202019min
Culture Club - Looking Beyond Fit
For many companies the 2020 pandemic creates an opportunity to reexamine foundational pillars such as values and culture. It's the same for employees who should take this opportunity to step-back and ...
8 Juni 202017min
Why it's Important to be a Member of a Professional Communications Association
In a field of practice that features few certainties, there is this one - membership in a professional communications association will make you a better professional and help your career. In this epis...
29 Maj 202015min
Change-Up, the Modern Way to "Pitch" the Media
It's all changed. Today you need to reach out to specific reporters, producers, and editors to give your story pitch a fighting chance. In this episode, award-winning journalist Tony Tighe takes us fo...
22 Maj 202022min
