
AI is "Just" a New Faucet, plus the Value of Getting Specific
Last week we got a facelift—new name, new look, same deep data dives. This week? We prove the rebrand wasn't just cosmetic. Rob kicks things off with a time machine moment: his first gig at Microsoft ...
14 Okt 202535min

YOU are the AI Cavalry
Everyone's talking like AI is coming for your job. Rob's here to tell you it's coming for your skill set. If you already think in tables, models, and relationships, congratulations—you're built for wh...
7 Okt 202515min

Can AI Go Straight from Requirements to Power BI Models?
Nobody loves requirements docs. They're the corporate equivalent of writing a novel just so someone can skim the back cover. The real question is whether you can ditch all that and go straight from "h...
30 Sep 202540min

AI Isn't Magic - It's Middleware (And That's Good News)
Large language models aren't magic. They're pivot tables for words. That's the real breakthrough — not a crystal ball, not a robot overlord, but a new way to roll up all the noise in your business int...
23 Sep 202535min

What Exactly IS an AI Agent? We Propose a Friendly, Non-Gatekeeping Definition
This isn't another AI think-piece, it's a full-on data brawl. Copilot is out here plagiarizing Rob's pivot table crusade while the self-appointed nerd police try to lock down the definition of agentic...
9 Sep 202540min

Is CoPilot the End of Filters? (Plus a Cautionary Tale)
Pivot tables finally auto-refresh. Humanity wins, but our host Rob Collie is still annoyed. Why? Because he asked for it back in 2007 and got shot down. That little gripe kicks off a bigger conversati...
3 Sep 202546min

The "Steal My Money" Lever: A Timely Tale of Data Saving the Day
Every campaign has it: that shiny "more reach, lower cost" lever that looks like marketing gold but really just siphons your budget into digital quicksand. We pulled it. The metrics looked fantastic. ...
26 Aug 202514min

Even in the AI Era, Communication is the Central Theme
AI is rewriting the rules of analytics. Copilot can pull answers straight from your semantic model and bypass the dashboard entirely. But for all the tech fireworks, the same old truth holds: communic...
19 Aug 202531min





















