Read & Repeat

This episode will cap off our month-long deep dive into the mind of David Ogilvy. We'll explore how he used internal memos to ingrain his powerful ideas onto his team, such as becoming a company of gi...

31 Okt 202338min

This is my favorite book on David Ogilvy - it combines his memorable mantras with the stunning visual ads that established his legacy, creating a masterclass in effective advertising & leadership. If ...

24 Okt 202359min

In this episode, we dive deeper into the mind of advertising legend, David Ogilvy. He shares with us how his endless pursuit of knowledge led him to the top of the advertising industry, a path that an...

17 Okt 20231h 2min

David Ogilvy is the godfather of the modern advertising industry. He started his agency, Ogilvy & Mather, at 38, and quickly catapulted to the top of the advertising profession. Today, we'll learn exa...

3 Okt 20231h 3min

In part two, we explore how Elon Musk went from a crazy innovator to one of the richest people in history. After raising crucial funds for Tesla during its early days, Musk proceeded to double down on...

19 Sep 20231h 7min

In this two-part series, I'll dive into Walter Isaacson's brand new book on Elon Musk! Musk has an unbelievable story, overcoming his traumatic childhood in South Africa to create two of the greatest ...

19 Sep 20231h 12min

"Scientific Advertising", written 100 years ago, offers timeless wisdom on advertising at scale. Claude Hopkins teaches us how he was able to convince the entire nation to care about brushing teeth da...

12 Sep 202353min

In this episode, we continue our INVERT focus with an all-time classic, "The Big Short". We'll dive into the misaligned incentives that encouraged banks to pursue growth at all costs and led to the Gr...

5 Sep 20231h 14min