Irene Kugelman on Cutting Through the Noise with Human Storytelling
Rupert sits down with Irene Kugelman to explore brand purpose in a scroll-first world, the power of experiential storytelling, and how agencies can cut through the noise in an era of ad avoidance. Ire...
4 Mars 16min
Gui Pasculli on Building Brands People Want to Be Part Of
Rupert sits down with Gui Pasculli. From launching Dove’s Real Beauty campaign in Latin America to driving culture-led collaborations at Malibu, Gui shares insights on brand purpose, experience-led ma...
2 Mars 18min
Jim Thornton on Keeping Advertising Entertaining in an Age of Disruption
Rupert sits down with Jim Thornton to explore nearly 40 years in advertising, the evolving role of purpose and humor in creative work, and how agencies can thrive in a social‑first, rapidly changing i...
25 Feb 22min
Ali Rezgui on Building Global Brands Through Local Truth
Rupert sits down with Ali Rezgui to discuss building global brands through local truth and more! Ali Rezgui is the Global Head of Strategy at Publicis Groupe, bringing over 15 years of experience con...
20 Jan 22min
Tass Tsitsopoulos on Why Human Truth Still Beats Technology
Rupert sits down with Tass Tsitsopoulos to discuss why human truth still beats technology and more! Tass Tsistsopoulos is the Global Executive Strategy Director at Wieden+Kennedy, known for pairing r...
6 Jan 24min
Carlie Lorentz on How Gen Z Is Redefining Social Drinking
Rupert sits down with Carlie Lorentz to discuss how Gen Z is redefining social drinking and more! Carlie Lorentz is a Marketing Manager for Molson-Coors Brewing Co., known for building culturally res...
18 Dec 202525min
Sascha Kuntze on Turning Brands into Cultural Participants
Rupert sits down with Sascha Kuntze to discuss turning brands into cultural participants and more! Sascha Kuntze is the current Chief Creative Officer at BBH Asia Pacific. He leads BBH Singapore with...
17 Dec 202519min
Mike Medeiros on Creativity Under Constraint in Health Marketing
Rupert sits down with Mike Medeiros to discuss creativity under constraint in health marketing and more! Mike Medeiros is the Head of Strategy at Grey Health, with over 20 years of experience buildin...
16 Dec 202518min
