Second Life

Natalie Holloway and her husband, Max, had their aha moment during a yoga class in Indonesia. As the class was more meditative than sweat-inducing, they wondered, Why isn’t anyone making chic wrist or ankle weights that could turn up the resistance on everyday exercises? They immediately began brainstorming their idea on a napkin, and after returning to the United States, the two created prototypes of what would eventually become the best-selling Bala Bangle. With the help of a Kickstarter campaign and a successful Shark Tank debut, Bala has grown to include a range of fitness equipment sold in retailers including Goop, Saks, and Target, as well as a digital fitness instruction platform called Balacize. But what led Natalie and Max to Indonesia in the first place? The two met while working at global advertising agency 72 and Sunny, where they thrived but ultimately felt burnt out. They decided to take a sabbatical to travel, and a year later, returned ready to use their branding expertise to give the ’80s-era fitness equipment a fashion-forward makeover.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

5 Feb 202445min

This week, Editor in Chief Kat Collings chats with Wes Gordon, the creative director behind the legendary womenswear brand Carolina Herrera. Before taking the reins at the glamorous New York heritage brand in 2018, Gordon ran his own successful namesake line for eight years, establishing himself as a visionary with staying power. Today, he's sharing how graduating into a recession gave him the hard skills he'd need to one day run Carolina Herrera, why we should disregard the archaic fashion rules around how to wear color, and what kind of storytelling to expect from his upcoming fall/winter 2024 collection as New York Fashion Week approaches.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

31 Jan 202436min

At a young age, Gabriela Anastasio fell in love with stone while visiting the work sites of her father’s landscaping business. Throughout her childhood, she began to associate a new patio or an updated blue-stone trim around a pool with good fortune, and years later, in 2021, she launched her home accessories brand, Anastasio Home, with a single category: stone trays. The brand quickly gained popularity for its expanding offering of upcycled, luxury home accessories, produced by the company’s factory in India. That being said, Anastasio’s journey to building her business was anything but linear. After graduating with a degree in art, she spent over a decade in public relations, eventually working her way up to director of communications at the luxury watch brand, Tudor. Combining the skill set she gained from her early career with her art education and love of stone, Gabriela decided to bet on herself, and soon after, Anastasio Home was born.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

29 Jan 202454min

From Ayo Edebiri’s custom 3D-molded Louis Vuitton gown at the Emmys to Greta Lee’s Loewe menswear moment at the Critics Choice Awards, our favorite celebs continue to stun this award season. This week, Who What Wear Editor in Chief Kat Collings sits down with Erin Fitzpatrick, our associate director of fashion news and resident award show expert, who often serves as our eyes and ears live from the red carpets. They’re deep-diving on the style standouts we’ve seen thus far, predicting what fashion choices we can expect on upcoming carpets, and discussing why the most interesting looks sometimes show up at the smaller, less buzzy ceremonies. This episode was brought to you by eBay. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

24 Jan 202425min

Rael is a line of clean, high-performance feminine hygiene products, skincare, and supplements designed to help people with periods through every phase of their cycle. Back in 2017, Yanghee Paik and her fellow co-founders were shocked by the outdated offerings in the United States and set out to bring the advanced fem-tech innovations they grew up with in Korea to the U.S. market. They then launched Rael with organic cotton cover pads, which quickly became the best-selling pads on Amazon. Since then, Rael has raised $35 million in Series B fundraising, launched in major retailers such as Target and Walmart, and just this month, debuted a line of supplements. But Paik wasn’t always running a major startup company—she spent most of her early career working in entertainment, with hopes of popularizing Korean media in America. She steadily rose through the ranks to become an executive at Disney, where she focused on distribution strategy and sales. Though Paik’s career has evolved, her passion for bringing Korean culture to the United States—whether through entertainment media or holistic menstrual cycle care—continues to be her North Star.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22 Jan 202458min

Sisters Wendi Ferreira and Nicole DeJulio teamed up as a styling duo in 2005 and have since raised the bar astronomically for men's fashion across Hollywood. While they've become experts in classic suiting and have often debated over as little as an eighth of an inch of material on Tom Cruise's pant legs, they've also helped clients hone and experiment with personal style beyond the gray, black, and navy suits that used to dominate red carpets. With Ferreira and DeJulio's styling expertise, clients like Jacob Elordi, Seth Rogen, and Chris Pine have leaned into their unique tastes and proven that men can—and should—have fun getting dressed too.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

17 Jan 202439min

In 2015, Morgan Zanotti and her Primal Kitchen Co-Founder Mark Sissan set out to do something unheard of: replace the unhealthy condiments, sauces, and dressings that had come to dominate American grocery stores with equally delicious “cleaned up classics.” Built on a foundation of high-quality ingredients, the brand launched with an avocado oil mayonnaise and has since grown to over 70 products that can be found at over 16,000 retail locations. But before Zanotti was building one of the fastest-growing natural product companies and leading it through the acquisition of Kraft Heinz for $200 million, she was living a different life: She worked as an accountant, waited tables at a resort in Wisconsin, and surfed throughout South America. After returning to the United States, she was still unsure what a corporate career would look like for her, but as she says in this episode, sometimes it’s best to “just try something… without the pressure of this being the end-all-be-all.” With this mentality, she took a job at a branding and design agency and quickly learned she had a knack for marketing. Zanotti went on to become the Marketing Director at beverage company KeVita. It was there that she met Mark, whom she chatted with about building a company together. Soon after that, Primal Kitchen was born.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

15 Jan 202451min

Celebrity stylist Molly Dickson may be a sporty tomboy at heart, but she’s lauded as the ultimate girls’ girl on the Hollywood styling scene. After assisting Leslie Fremar for seven years, Dickson began her independent styling career, working with Scarlett Johansson and dressing Katherine Langford right as Langford’s Netflix hit 13 Reasons Why took off. She’s also responsible for Sadie Sink’s glorious style evolution from teen to adult, Kelsea Ballerini’s magical mid-performance dress change at the 2023 VMAs, and, of course, Sydney Sweeney’s iconic Miu Miu micro-miniskirt moment at the 2022 MTV Movie & TV Awards. Today, she’s giving us the behind-the-scenes stories about all of these looks and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 Jan 202436min