Smell Ya Later

The chat around the frag-o-sphere as of late has been steaming about Boy Smell's big rebrand. It's been called everything from Temu-ified to TikTok-bait. And aside from our thoughts about it (of which...

22 Apr 202552min

Burnt rubber, absinthe, red pepper, fennel — not the most typical notes you'd find in a perfume, but 27 87 has a clever way of incorporating unexpected things into their very sophisticated, very balan...

15 Apr 20251h 2min

We're hosting a Scent Swap at Talea in Williamsburg on May 7th from 6-9 pm. It's free with RSVP. Bring at least one fragrance to swap and enjoy bevs & snacks from our host. If your idea of home frag...

8 Apr 20251h 13min

The fragrance industry is trotting out AI more and more in new creations and creative development, but when it comes to digitizing smells, OSMO is a Google-born initiative that uses machine learning, ...

1 Apr 20251h 11min

This is what happens when we're left to our own devices in front of two hot mics, a bevy of new scents, and no guest 🙃 [What we smell like today: Bond No. 9 Greenpoint, Phlur Rose Whip] 🌐 Find mor...

18 Mars 202544min

Did you know that beneath our noses this whole time, our beloved Bath & Body Works have been releasing their own body mist line of dupery? The collection is a flexible series of scents that go in and ...

11 Mars 202553min

You know their minimalist packaging and their cozy, comforting scents — perhaps most famous being No. 4 Bois de Balincourt, one of the defining sandalwoods of the decade. We have  Marie Du Petit Thoua...

4 Mars 20251h 7min

For those tired of swiping on apps, four artists in London have brought you another sensory option for finding a date: smelling your way to a match. The Scent of Connection is an artist collective fou...

25 Feb 20251h 8min