Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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The Dos and Don’ts & How Tos of Branded Podcasting

The Dos and Don’ts & How Tos of Branded Podcasting

Today on the show, Bryan Barletta speaks with Shantae Howell, Creative Director for the Americas at Acast. They discuss branded podcast content: how and when to make it, what to consider, and what to ...

11 Maj 202215min

Sounds Profitable

Sounds Profitable

I Hear Things is joining Sounds Profitable. That's the tweet.See omnystudio.com/listener for privacy information.

10 Maj 20227min

Potential New IAB Standards Revealed + 5 more stories for May 6, 2022

Potential New IAB Standards Revealed + 5 more stories for May 6, 2022

This week on The Download: potential new IAB standards are revealed, advertisers reflect on a year of iOS-enforced privacy, and Facebook is losing the confidence of its customers.  Last Thursday Ryan ...

6 Maj 20229min

Beyond Editing and SEO: How to Produce Compliant Podcast Transcripts

Beyond Editing and SEO: How to Produce Compliant Podcast Transcripts

Today on the show, Bryan Barletta speaks with Ma’ayan Plaut, who is the growth marketing manager at 3play media. They discuss what it means to create accessible and compliant podcast transcripts. Ma’a...

1 Maj 202231min

Warner Music Launches A Podcast Network + 3 more stories for April 29, 2022

Warner Music Launches A Podcast Network + 3 more stories for April 29, 2022

ICYMI: Warner Music launches a podcast network, Spotify weathers the storm, and personnel changes at Edison Research. Warner Music Group is dipping its toes into podcasting with its first network: Int...

29 Apr 202211min

Roll With The Changes

Roll With The Changes

Ashley Carman's article on Spotify's earnings call: https://www.bloomberg.com/news/articles/2022-04-27/spotify-dodges-joe-rogan-controversy-forecasts-miss-estimates?sref=W6GJF3MSSupport I Hear Things!...

29 Apr 202211min

How Is Podcast Adtech Different From All Other Adtech?

How Is Podcast Adtech Different From All Other Adtech?

Today on the show, Bryan Barletta speaks with Conor McKenna, director at LUMA Partners. They discuss how adtech in podcasting applies to adtech in other adtech-led companies. Listen in to learn about:...

24 Apr 202237min

Data Scraping Is Officially Legal + 5 other stories for April 22, 2022

Data Scraping Is Officially Legal + 5 other stories for April 22, 2022

Today on The Download; data scraping is officially legal, recent Spotify purchases prove concerning for some, and what fiction podcasters can learn from their non-fiction cousins. Collecting data jus...

22 Apr 20228min

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