AMERICA Act Aims to Regulate Big Ad Tech & 2 Other Stories
This week on The Download: AMERICA bill aims to regulate big ad tech Publishers find Q1 numbers not as bad as forecasted A deep dive into podcasting in South Korea Quick Hits: Submissions for the Digi...
6 Apr 202310min
RIP Baked-In Ads
Podcast advertising is in a weird phase. We’re caught between our ideals and our reality; the technical capabilities of the space and the business decisions of the company. That confusion is starting ...
5 Apr 20237min
Google Announces Ad Library & 2 Other Stories
This week on The Download: Google Announces Ad Library, the maturing podcast ad industry attracts more mainstream brands, and Audiobooks could become new audio advertising frontier. Quick Hits:Gumball...
30 Mars 20238min
5 Questions To Ask Your Podcast Audience
Tom Webster recently wrote an article entitled, “What We Talk About When We Talk About Podcasts.” He posits that, while publishers may think they know a lot about their audiences, they don’t really kn...
29 Mars 202323min
The Audio Customer Journey: Don’t Stop Believin’
From an undisclosed location in Prague, Tom Webster reflects on highlights from recent Sounds Profitable research and why it means radio should embrace podcasting. Credits: Written by Tom Webster Edit...
28 Mars 202311min
Ad Fraud Yet to Significantly Impact Podcasts & 3 Other Stories
This week on The Download:Ad Fraud Yet to Significantly Impact PodcastsMarketers and creators react to potential TikTok banYouTubeTV increases price due to content costsSounds Profitable releases The ...
23 Mars 202310min
How Google Can Earn the Trust of the Podcast Industry
Google has a potentially huge opportunity to grow the podcast industry — both for publishers and for listeners (and even for advertisers) — by way of YouTube Music. The past few weeks have brought mor...
22 Mars 202328min
The Measurement Excuse
This week Bryan addresses the myth that podcasting has a unique measurement problem, and how the industry as a whole can move forward to address it. Written by Bryan Barletta Edited by Tom Webster As...
21 Mars 20237min
