Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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The Hidden Costs of In-App Paid Podcast Subscriptions w/ Lindsay Graham

The Hidden Costs of In-App Paid Podcast Subscriptions w/ Lindsay Graham

What are the benefits of having in-app subscription services for your podcast? What are the downfalls? Is it worth the experiment to give them a try? Hosts Bryan Barletta and Arielle Nissenblatt speak...

13 Dec 202139min

Why Would People Listen To Podcasts...On The 'Tube?

Why Would People Listen To Podcasts...On The 'Tube?

Thanks for listening! A few links from this week:Spotify's announcement: https://techcrunch.com/2021/10/27/spotify-says-u-s-podcast-listeners-now-use-its-service-more-than-apple-podcasts/A Vice articl...

10 Dec 202113min

Why to Invest and Advertise in the Latino Podcast Segment w/ Gabriel Soto

Why to Invest and Advertise in the Latino Podcast Segment w/ Gabriel Soto

This week, Bryan and Arielle chat about podcasts they love, why third party research matters, and why you should care about studies. Guest Gabriel Soto from Edison research speaks with Bryan on the La...

6 Dec 202133min

Happy Thanksgiving from Sounds Profitable

Happy Thanksgiving from Sounds Profitable

Bryan's family is a bit under the weather, so we've taken the week off. But this gap in programming has allowed us to replay one of our favorite episodes, with guest Marcus dePaula, discussing how you...

29 Nov 202135min

The Last, Best Frontier For Podcasting

The Last, Best Frontier For Podcasting

The six-country study we recently completed on in-car radio: https://www.worlddab.org/news/blogs/89/car-buyers-survey-2021A tribute to Rosalie Trombley from Sean Ross: https://www.billboard.com/music/...

26 Nov 202113min

Spotify Is Making Anchor A Serious Advertising Channel w/ Alban Brooke

Spotify Is Making Anchor A Serious Advertising Channel w/ Alban Brooke

Does your podcast need to be monetized? Or can it just be a fun hobby? And does the normal road to monetization fit what you're looking for, or should you be looking into alternate means? Listen as ho...

22 Nov 202137min

Buying vs Building Unique Podcast Adtech w/ James Avery

Buying vs Building Unique Podcast Adtech w/ James Avery

Sometimes the best fix is being provided by someone else, and there's no shame in using it. In fact, that useful tool may be exactly what your company needs, at a more fair price. Arielle and Bryan ta...

15 Nov 202135min

Music Was Better In My Day - Now Get Out Of My Yard

Music Was Better In My Day - Now Get Out Of My Yard

The Spoken Word Audio Report (SWAR!) https://www.nationalpublicmedia.com/insights/reports/the-spoken-word-audio-report/GWAR (GWAR!) https://gwar.netNY Times analysis of Spotify Data: https://www.nytim...

12 Nov 202119min

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