Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Avsnitt(1089)

Podcasting's Most Controversial Statistic

Podcasting's Most Controversial Statistic

Sorry about all the police sirens. I wasn't arrested. No, I had to record this on St. Patrick's Day. In Downtown Boston. It's like Christmas, but for alcotourists.Register for the 2022 Infinite Dial p...

18 Mars 202213min

The Low-Down From 'The Download' Team at Sounds Profitable

The Low-Down From 'The Download' Team at Sounds Profitable

Manuela Bedoya, Shreya Sharma, and Gavin Gaddis are on the show today, chatting with Bryan Barletta about our newest podcast, The Download. If this is your first time hearing about it, The Download is...

13 Mars 202219min

Ad Tech Firms Under Fire For Data Scraping + 5 more stories for Mar 11, 2022

Ad Tech Firms Under Fire For Data Scraping + 5 more stories for Mar 11, 2022

Today on The Download from Sounds Profitable; ad tech firms are under fire for data scraping, Amazon joins the social audio market, YouTube is paying podcasters to incorporate video, and more. Mornin...

11 Mars 20229min

The Care And Feeding Of A Podcast Audience

The Care And Feeding Of A Podcast Audience

Register for the 2022 Infinite Dial presentation here: https://www.eventbrite.com/e/the-infinite-dial-2022-tickets-290830069567?aff=edisonnewsletter&__s=xxxxxxxThe top podcast networks, by reach: http...

11 Mars 202211min

Unpacking Podcasting’s Good Data w/ Caila Litman

Unpacking Podcasting’s Good Data w/ Caila Litman

Caila Litman, author of Sounds Profitable's #GoodData series and longtime podcast industry professional, is on the show today. It's a special episode—sans regular host Bryan Barletta. Caila and Ariell...

6 Mars 202223min

Big Name Podcasts Gets Big Numbers + 5 other stories for Mar 4, 2022

Big Name Podcasts Gets Big Numbers + 5 other stories for Mar 4, 2022

Today on The Download from Sounds Profitable; big names in podcasting are pulling down big numbers in ad revenue, Meta and Mozilla have teamed up to change advertising privacy, and TikTok might not be...

4 Mars 202210min

What Podcasting's Best Customers Think Of Podcast Ads

What Podcasting's Best Customers Think Of Podcast Ads

The full Super Listeners Study is available here: https://www.edisonresearch.com/super-listeners-2021-from-edison-research-and-ad-results-media/Support the show at: https://www.buymeacoffee.com/Tomweb...

4 Mars 202216min

Radio Teaching Podcasting Lessons w/ Pierre Bouvard

Radio Teaching Podcasting Lessons w/ Pierre Bouvard

Pierre Bouvard, Chief Insights Officer at Cumulus Media, is on the show today to speak with Bryan Barletta about what podcasting can learn from radio and other legacy media. Bouvard develops media and...

27 Feb 202239min

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