Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Avsnitt(1089)

The Last, Best Frontier For Podcasting

The Last, Best Frontier For Podcasting

The six-country study we recently completed on in-car radio: https://www.worlddab.org/news/blogs/89/car-buyers-survey-2021A tribute to Rosalie Trombley from Sean Ross: https://www.billboard.com/music/...

26 Nov 202113min

Spotify Is Making Anchor A Serious Advertising Channel w/ Alban Brooke

Spotify Is Making Anchor A Serious Advertising Channel w/ Alban Brooke

Does your podcast need to be monetized? Or can it just be a fun hobby? And does the normal road to monetization fit what you're looking for, or should you be looking into alternate means? Listen as ho...

22 Nov 202137min

Buying vs Building Unique Podcast Adtech w/ James Avery

Buying vs Building Unique Podcast Adtech w/ James Avery

Sometimes the best fix is being provided by someone else, and there's no shame in using it. In fact, that useful tool may be exactly what your company needs, at a more fair price. Arielle and Bryan ta...

15 Nov 202135min

Music Was Better In My Day - Now Get Out Of My Yard

Music Was Better In My Day - Now Get Out Of My Yard

The Spoken Word Audio Report (SWAR!) https://www.nationalpublicmedia.com/insights/reports/the-spoken-word-audio-report/GWAR (GWAR!) https://gwar.netNY Times analysis of Spotify Data: https://www.nytim...

12 Nov 202119min

Sounds Profitable en Español! w/ Sean King

Sounds Profitable en Español! w/ Sean King

What's the difference between a synthetic voice and a deep fake? And what's the most ethical way to use this amazing technology? Sean King joins hosts Bryan Barletta and Arielle Nissenblatt to discuss...

8 Nov 202140min

A Deepdive Into Podcast AdTech w/ Pete Birsinger

A Deepdive Into Podcast AdTech w/ Pete Birsinger

Pete Birsinger joins us to talk about the benefits of a Sounds Profitable Product Deepdive, and why Podscribe has been such a huge supporter. Pete Birsinger of Podscribe https://soundsprofitable.com...

1 Nov 202135min

The Crux Of The Kerfuffle

The Crux Of The Kerfuffle

A data slide of the Independent Podcast Listening Audience can be found at http://ihearthin.gsJames Cridland's analysis of the Spotify news (recommended): https://podnews.net/update/spotify-q321Source...

29 Okt 202117min

Advising on Advisor w/ Megan Johnson

Advising on Advisor w/ Megan Johnson

Lets learn about lift reports and audience insights, and what those can do for you and your company. Megan Johnson of Podsights https://soundsprofitable.com/update/audience-insights Credits: Hosted ...

25 Okt 202132min

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