Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Channel 4 🔜 Podcasting, New IAB Digital Ad Agreements, & More

Channel 4 🔜 Podcasting, New IAB Digital Ad Agreements, & More

Today in the business of podcasting: the IAB has open comments for their new Digital Advertising Agreements, Digiday covers the growing popularity of video podcasting with advertisers, Channel 4 is br...

21 Maj 20255min

Apple Podcast Design Docs, Buying 📚on Spotify iOS, & More

Apple Podcast Design Docs, Buying 📚on Spotify iOS, & More

Today in the business of podcasting: Spotify can now sell audiobooks directly in the iOS app, what the business of podcasting can learn from the New York Times' profile of Kara Swisher's podcast deal,...

20 Maj 20256min

Podcasts in Times Square, Spotify Plays Updated, & More

Podcasts in Times Square, Spotify Plays Updated, & More

Today in the business of podcasting: a roundup of Podcast Show London resources, an interview about Amazon Music putting podcasts on a billboard in Times Square, Spotify is changing how they'll displa...

19 Maj 20255min

Prepping for Podcast Show London, Reconsidering the Download, & More

Prepping for Podcast Show London, Reconsidering the Download, & More

This week in the business of podcasting: we're prepping for The Podcast Show London, Tom Webster talks how to make your podcast events Events, Bumper talks about podcasting's need for a metric more in...

16 Maj 20258min

Leveraging Podcast Events, Content Creators @ Upfronts, & More

Leveraging Podcast Events, Content Creators @ Upfronts, & More

Today in the business of podcasting: what Bryan Barletta is doing at Podcast Show London, how to make Podcast Events special, YouTube now has a weekly podcast chart, how creator platforms are building...

15 Maj 20258min

Eventful Podcasting

Eventful Podcasting

A look at the power of doing live events for podcasting as an industry, as well as individual podcasts. Written by Tom Webster Edited by Gavin Gaddis Audio edited by Gavin Gaddis Sounds Profitable: Na...

15 Maj 20257min

Podcasting's $7b 2024, What Podcast Fans are Like, & More

Podcasting's $7b 2024, What Podcast Fans are Like, & More

This week in the business of podcasting: Tom Webster looks at what we can learn from podcasting biggest (and smallest) fans, Owl & Co estimates the podcasting industry made $7b last year, Patreon is c...

9 Maj 20259min

Examining Podcasting's Fans, The Downsides of Podcasting for 📺, & More

Examining Podcasting's Fans, The Downsides of Podcasting for 📺, & More

Today in the business of podcasting: Tom Webster talks about the great podcast divide, Jerry Kolber talks about the folly of podcasting with aims to end up on TV, and Paramount has no intentions of go...

8 Maj 20255min

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