Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Digital Video Attracting Spend, UK Podcast Ad Growth, & More

Digital Video Attracting Spend, UK Podcast Ad Growth, & More

Today in the business of podcasting: Sound Insights founder Ben Robins reports from the Power of Podcasting Showcase, Spotify's Q1 earnings report is here, and the IAB has a new report on ad spend's g...

29 Apr 20253min

Selling Podcast Ads to Gaming, Spotify's Podcaster Pay, & More

Selling Podcast Ads to Gaming, Spotify's Podcaster Pay, & More

Today in the business of podcasting: how podcasting can get game marketing on board, Spotify's partner program payouts so far, and YouTube upped their Q1 ad revenue 10% year over year. For links to ev...

28 Apr 20255min

2024's Podcast Ad Revenue, Podcasting's Conversion Problem, & More

2024's Podcast Ad Revenue, Podcasting's Conversion Problem, & More

Essential news for this week in the business of podcasting: Tom Webster talks about stickier podcasting, podcast industry growth last year, Chrome's cancelled third-party cookie prompt, and video podc...

25 Apr 20257min

Making Podcasts Stickier, Global Podcast Listenership, & More

Making Podcasts Stickier, Global Podcast Listenership, & More

Today in the business of podcasting: building a full theater instead of just a stage, YouGov's data on global podcast listenership, Omny Studio's new benchmarks for 2024 podcast downloads, and Cumulus...

24 Apr 20256min

Podcasting's🌏Income, Chrome Cancels Pop-Up, & More

Podcasting's🌏Income, Chrome Cancels Pop-Up, & More

Essential news for today in the business of podcasting: Hernan Lopez discusses podcasting's global income, Google is not launching third party cookie permission promps, and a look at YouTube's cross-p...

23 Apr 20254min

Branded Content 📈 Revenue, Reconsidering Ad Creative, & More

Branded Content 📈 Revenue, Reconsidering Ad Creative, & More

Today in the business of podcasting: branded content rebounds as a top source of publisher revenue, a look into why ad creative is in decline, and Magellan AI's 2024 review + 2025 preview.Find links t...

22 Apr 20255min

Netflix 👀 Podcasters, IAB Ad Revenue Report, & More

Netflix 👀 Podcasters, IAB Ad Revenue Report, & More

Here's what you need to know for today in the business of podcasting: IAB's Internet Advertising Revenue Report shows strong growth, coverage of The Advertising Landscape, The New York Times looks at ...

21 Apr 20257min

IAB Upfront ➡️ September, Podcast Advertising's Utility & More

IAB Upfront ➡️ September, Podcast Advertising's Utility & More

This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in televisi...

18 Apr 20258min

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