Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Avsnitt(988)

Buyers Are Listeners, Too

Buyers Are Listeners, Too

If you bring buyers into your medium’s audience and tell them how good your medium is, they’ll buy it.Video link. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spr...

22 Jan 20256min

Podcast Leads Digital Audio, Podcast Hall of Fame Inductees, & More

Podcast Leads Digital Audio, Podcast Hall of Fame Inductees, & More

Here's what you need to know for today in the business of podcasting: ad spend snapshots, on demand audio on the rise, and more podcast elections.Find links to every article mentioned and the full wri...

21 Jan 20254min

Listening to Podcast Listeners, Shortform Video’s Future, & More

Listening to Podcast Listeners, Shortform Video’s Future, & More

Here's what you need to know for this week in the business of podcasting: cracking the case of true crime listeners, the business podcast consumer, and what's new for On Air Fest.Find links to every a...

17 Jan 20257min

Who Listens to Business Podcasts, the Hunt For Connection, & More

Who Listens to Business Podcasts, the Hunt For Connection, & More

Here's what you need to know for today in the business of podcasting: another edition of Oops, All Quick Hits.Find links to every article mentioned and the full write-up here on Sounds Profitable.

16 Jan 20252min

Industry Research, News, and the Business of Podcasting

Industry Research, News, and the Business of Podcasting

Welcome to the Sounds Profitable podcast, where you'll find audio versions of our weekly thought leadership articles, daily summaries of vitla news for those in the business of podcasting, and a Frida...

16 Jan 20251min

Audioboom's 2024 Earnings, Taking Podcast Ads to 🎮, & More

Audioboom's 2024 Earnings, Taking Podcast Ads to 🎮, & More

Here's what you need to know for today in the business of podcasting: On Air Fest aims high, Audioboom's 2024 trading update, and YouTube's new Shorts.Find links to every article mentioned and the ful...

15 Jan 20254min

Podcast Ad Ads @ LAX, 2025 for Influencers, & More

Podcast Ad Ads @ LAX, 2025 for Influencers, & More

Here's what you need to know for today in the business of podcasting: the myth of ad-free podcasting, a new campaign at LAX, and predictions for 2025 influencer marketing.Find links to every article m...

14 Jan 20253min

Why Razorfish ❤️ Podcast Ads, Affiliate 🍪 Allegedy Overwritten, & More

Why Razorfish ❤️ Podcast Ads, Affiliate 🍪 Allegedy Overwritten, & More

Here's what you need to know for today in the business of podcasting: prioritizing podcast ads, a Capital one lawsuit, and 2025 goals for podcasting.Find links to every article mentioned and the full ...

13 Jan 20254min

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