Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Avsnitt(988)

The Hidden Cost of Ad-Skipping

The Hidden Cost of Ad-Skipping

A look at the efficacy of podcast advertising and what the true impact of enabling further skipping entails. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker...

31 Juli 20247min

Top Podcast Q2 Performance, Web Browser Regulation, & More

Top Podcast Q2 Performance, Web Browser Regulation, & More

Here's what you need to know for this week in the business of podcasting: Q2 advertising benchmarks for podcasting, why video creators are cautious about AI, and the question of web browser regulation...

30 Juli 20243min

Acast Q2 Goes for Gold, Pacific Content 🔜 Lower Street, & More

Acast Q2 Goes for Gold, Pacific Content 🔜 Lower Street, & More

Here's what you need to know for this week in the business of podcasting: how brands are handling the Olympics, Acast's growth trajectory, and the truth about third-party cookies.Find links to every a...

29 Juli 20244min

Ethics for AI 🔊 Advertising, Google Keeping Cookies, & More

Ethics for AI 🔊 Advertising, Google Keeping Cookies, & More

Here's what you need to know for this week in the business of podcasting: a Q2 advertising roundup, Google set to (maybe) keep cookies, and why influencers are upping their rates.Find links to every a...

26 Juli 20249min

New IDs in Podcasting, Micro-Influencer Rates 📈, & More

New IDs in Podcasting, Micro-Influencer Rates 📈, & More

Here's what you need to know for this week in the business of podcasting: back to school shopping, a first look at Critical Role's new show, and growth in micro-influencer rates.Find links to every ar...

25 Juli 20244min

Spotify's New Ad Manager, U.S. Political Advertising Shakeup, & More

Spotify's New Ad Manager, U.S. Political Advertising Shakeup, & More

Here's what you need to know for this week in the business of podcasting: a newly branded Spotify ads manager, a roundup of Q2 earnings, and what Black podcast fans are listening to.Find links to ever...

24 Juli 20243min

Educational Opportunities for the Podcast Industry

Educational Opportunities for the Podcast Industry

Podcasting is brimming with opportunities, and we’re aiming to help others know how to find them. From free webinars, to good old print media. Written and narrated by Tom Webster Audio edited by Newto...

24 Juli 20247min

Google Keeps 🍪(Kinda), Spotify's Q2, & More

Google Keeps 🍪(Kinda), Spotify's Q2, & More

Here's what you need to know for this week in the business of podcasting: Google might keep cookies, Spotify's Q2 earnings, and what is MMM?Find links to every article mentioned and the full write-up ...

23 Juli 20242min

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