Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Den här podcasten är hämtad från ett öppet RSS-flöde och publiceras inte av Podme. Den kan innehålla reklam.

Avsnitt(991)

Rapid Misinformation, Audio's Prime Advantage, and More

Rapid Misinformation, Audio's Prime Advantage, and More

Here's what you need to know for today in the business of podcasting: how platforms are dealing with a spike in misinformation, the problem with podcast subscriptions, and Prime Day's help from audio....

16 Juli 20243min

Sports Explosion, Going Long on YouTube, and More

Sports Explosion, Going Long on YouTube, and More

Here's what you need to know for today in the business of podcasting: soccer takes the states by storm, sports streaming fragments, and the rise of the feature-length video essay.Find links to every a...

15 Juli 20244min

Women's Sports A Good Bet, Spotify Adds 💬, & More

Women's Sports A Good Bet, Spotify Adds 💬, & More

Here's what you need to know for this week in the business of podcasting: how ads are being bought on misinformation sites, the cyclical nature of sports, and how advertisers are preparing for Gen Alp...

12 Juli 20248min

Advertising’s Mid-Year Checkup, Defending The Right Not To Buy, and More

Advertising’s Mid-Year Checkup, Defending The Right Not To Buy, and More

Here's what you need to know for today in the business of podcasting: creator startups see big gains, the ad industry goes to court, and CNN launches gigital subscriptions.Find links to every article ...

11 Juli 20244min

TAL Ad Sales Switch, Creators @ Cannes Lions, & More

TAL Ad Sales Switch, Creators @ Cannes Lions, & More

Here's what you need to know for today in the business of podcasting: This American Life returns to NPM for ads, Cannes Lion courts creators, and DTC advice for growth.Find links to every article ment...

10 Juli 20243min

What Border Collies Can Teach Us About Podcasting

What Border Collies Can Teach Us About Podcasting

This week Tom Webster explains the lessons podcasting can learn from man's best friend. Written by Tom Webster Narrated by Gavin Gaddis Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds P...

10 Juli 20245min

Spotify Podcasts Get 💬, Nielsen on Women's Sports, & More

Spotify Podcasts Get 💬, Nielsen on Women's Sports, & More

Here's what you need to know for today in the business of podcasting: new rewatch podcasts build hype, how to reach LGBTQ consumers year-round, and why women's sports are the best bet in content.Find ...

9 Juli 20244min

Managing Misinformation, Tackling Sports Podcast Ads, & More

Managing Misinformation, Tackling Sports Podcast Ads, & More

Here's what you need to know for today in the business of podcasting: ads bought on misinformation sites, avoiding the cyclical nature of sports podcasts, and tonies new open feed.Find links to every ...

8 Juli 20244min

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