Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Avsnitt(988)

Bringing Podcasts to 🖁, Amazon's Ad Relevance, & More

Bringing Podcasts to 🖁, Amazon's Ad Relevance, & More

Here's what you need to know for today in the business of podcasting: Amazon unveils Ad Relevance, how Immediate Media is growing its paid podcast audience, and Oracle to end all of its ad products.Fi...

18 Juni 20244min

🌐 Ad Revenue Forecasts, Podcast Performance Abroad, & More

🌐 Ad Revenue Forecasts, Podcast Performance Abroad, & More

Here's what you need to know for today in the business of podcasting: podcast listenership grows worldwide, how Apple's podcast transcriptions came to be, and Spotify's new in-house creative agency.Fi...

17 Juni 20244min

Spotify Video Goes Wide, New Podcast Ad Study, & More

Spotify Video Goes Wide, New Podcast Ad Study, & More

Here's what you need to know for this week in the business of podcasting: the latest research study from Sounds Profitable, podcasts' hidden audience, and Spotify's new video podcast uploads.Find link...

14 Juni 20249min

Podcast Ad Frequency Study, Forbes x Walmart Creator Upfront, & More

Podcast Ad Frequency Study, Forbes x Walmart Creator Upfront, & More

Here's what you need to know for today in the business of podcasting: Sounds Profitable's findings on ad frequency, how advertisers are misinformed about industry misinformation, and Forbes' first cre...

13 Juni 20243min

Apple's Attribution Revamp, Side Hustlers ❤️ Podcasts, & More

Apple's Attribution Revamp, Side Hustlers ❤️ Podcasts, & More

Here's what you need to know for today in the business of podcasting: a hidden side-hustler audience, IAB's upcoming "Nothing will be thesame" conference, and Kosar sues podcasting company over a cere...

12 Juni 20244min

Focusing Influencers @ Upfront, 🌏 Branded Podcasting's Growth, & More

Focusing Influencers @ Upfront, 🌏 Branded Podcasting's Growth, & More

Here's what you need to know for today in the business of podcasting: how the Food and Beverage industry has an opportunity with podcasting, YouTube's pitch to advertisers emphasizes creators' "star p...

11 Juni 20244min

Audio's Cross-Platform Power, Video on Spotify, & More

Audio's Cross-Platform Power, Video on Spotify, & More

Here's what you need to know for today in the business of podcasting: Audacy's new survey on cross-platform podcast advertising, Spotify rolls out video feeds for all podcasts, and how podcast budget ...

10 Juni 20243min

Megaphone to Recertify, Audiences on Podcast Ads, & More

Megaphone to Recertify, Audiences on Podcast Ads, & More

Here's what you need to know for this week in the business of podcasting: Megaphone will work recertify its IAB status, Spotify launches a partnership with streaming service Nebula, and a new Canadian...

7 Juni 20247min

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