Sounds Profitable

While podcasting is popular with younger demographics, the biggest growth potential lies in audiences aged 55 and up.  Written by Tom Webster Edited by Gavin Gaddis Audio edited by Gavin Gaddis Hosted...

8 Maj 20249min

Here's what you need to know for today in the business of podcasting: the IAB Podcast Upfront is this Thursday, Veritonic releases new study into the branding potential of phone hold music, audio's br...

7 Maj 20244min

Here's waht you need to know for today in the business of podcasting: New study on podcast listening in the Phillippines, YouGov data on global podcast listening, possible reclassification of marijuan...

6 Maj 20244min

Here's what you need to know for this week in the business of podcasting: The IAB Tech Lab introduces new guidelines for podcast measurement, Magellan AI publishes the top podcast advertisers of March...

3 Maj 20248min

Here's what you need to know for today in the business of podcasting: The IAB Tech Lab has finalized Podcast Measurement Guidelines v2.2, brands chase football marketing momentum, news orgs are done b...

2 Maj 20244min

For brands looking to earn attention, podcasts are proving they can deliver in a media landscape littered with noise. Written by Tom Webster Edited by Gavin Gaddis Audio edited by Gavin Gaddis Hosted ...

2 Maj 20249min

Here's what you need to know for today in the business of podcasting: City Casts and the value of local focus, a new report on podcast listeners in India, Magellan AI's Q1 2024 podcast advertising ben...

1 Maj 20244min

Here's waht you need to know for today in the business of podcasting: SiriusXM has posted their Q1 earnings report, Pierre Bouvard covers the 24/18/58% rule, travel advertising is taking flight, brand...

30 Apr 20244min