Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Avsnitt(990)

Spotify Leaves IAB, GroupM Reclassifies YouTube, & More

Spotify Leaves IAB, GroupM Reclassifies YouTube, & More

Here's what you need to know for today in the business of podcasting: Spotify is no longer in the IAB, GroupM to reclassify some YouTube ad revenue as CTV instead of digital, Global is launching Dax I...

22 Apr 20244min

Sports Fans Love Audio, Creator Funding Surges, & More

Sports Fans Love Audio, Creator Funding Surges, & More

Here's what you need to know for this week in the business of podcasting: U.S. creator funding surges, advertising space for the opening and closing Olympic ceremonies is sold out, The Sports Audio Re...

19 Apr 20248min

UK Election Advertising, SXM Sports Audio Study, & More

UK Election Advertising, SXM Sports Audio Study, & More

Here's what you need to know for today in the business of podcasting: how UK podcasts navigate the country's election cycle, the latest on Sirius XM's upcoming Sports Audio Report, and James Chandler ...

18 Apr 20245min

Digital Audio Ads Growing, JAR Audio Pilot Competition, & More

Digital Audio Ads Growing, JAR Audio Pilot Competition, & More

Here's what you need to know for today in the business of podcasting: Adam Bowie goes over Ofcom's latest podcast survey, The Information finds US creator funding surges for the first time in two year...

17 Apr 20244min

IAB Revenue Report, ARN Path to SCA, & More

IAB Revenue Report, ARN Path to SCA, & More

Here's what you need to know for today in the business of podcasting: the IAB publishes their 2024 Internet Advertising Revenue Report, Morgan Stanley weighs in on the proposed ARN acquistion of SCA, ...

16 Apr 20244min

IAB's Podcast Upfront, Olympic Ads Selling Fast, & More

IAB's Podcast Upfront, Olympic Ads Selling Fast, & More

Here's what you need to know for today in the business of podcasting: what to expect from the 2024 IAB Podcast Upfront, Jordan Harbinger's three lessons to podcast advertisers, Rebecca Lavoie's tips f...

15 Apr 20244min

The Roost Acquired by Night, True Crime's Success in Podcasting, & More

The Roost Acquired by Night, True Crime's Success in Podcasting, & More

Here's what you need to know for this week in the business of podcasting: CBS's success with 48 Hours and how broadcast-to-podcast works best, this week in podcast acquistions with The Roost and Neon ...

12 Apr 20249min

Gumball's Campaign Builder, RadioDays NA's Podcast Summit, & More

Gumball's Campaign Builder, RadioDays NA's Podcast Summit, & More

Here's what you need to know for today in the business of podcasting: Bryan Barletta interviews Gumball CEO Marty Michael about the company's new Campaign Builder, Substack announces new Spotify integ...

11 Apr 20245min

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