Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Avsnitt(988)

2024 Ambies Winners, Top Executives Love Podcasts, & More

2024 Ambies Winners, Top Executives Love Podcasts, & More

Here's what you need to know for today in the business of podcasting, brought to you from the floor of Evolutions by Podcast Movement: The 2024 Ambies happened last night, Signal Hill Insights shares ...

27 Mars 20244min

Political Podcasting Survey, Spotify's Education Experiment, & More

Political Podcasting Survey, Spotify's Education Experiment, & More

Here's what you need to know for today in the busines of podcasting: Sounds Profitable will be returning to Evolutions by Podcast Movement with the Partner Lounge and two public panels, Podcastle's U....

25 Mars 20244min

Podcasting's March Madness Potential, New Host-Read Programmatic Tool, & More

Podcasting's March Madness Potential, New Host-Read Programmatic Tool, & More

Here's what you need to know for this week in the business of podcasting: March Madness TV ads are sold out, RedCircle launches new tool for host-read programmatic ad management, RadioDays Europe talk...

22 Mars 20248min

AdvertiseCast to Rebrand, Podcasting's Ad Responsibility, & More

AdvertiseCast to Rebrand, Podcasting's Ad Responsibility, & More

Here's what you need to know for today in the business of podcasting: LibSyn is rebranding AdvertiseCast to Libsyn Ads, Bryan Barletta's article on owning pocasting's responsibility to audiences, a Po...

21 Mars 20245min

Streamlining Host-Read Ads, BBC Proposes UK Podcast Ads, & More

Streamlining Host-Read Ads, BBC Proposes UK Podcast Ads, & More

Here's what you need to know for today in the business of podcasting: Ad Results Media announces platform-agnostic programmatic host-read ad management tool, a server anomaly that caused millions of d...

20 Mars 20245min

Owning Podcasting’s Responsibility

Owning Podcasting’s Responsibility

Podcasting has long dealt with double standards when it comes to adtech problems that are part of larger systemic problems. The industry is in a position to establish a higher quality baseline than ot...

20 Mars 202410min

March Madness Podcast Potential, YouTube's Teen Userbase, & More

March Madness Podcast Potential, YouTube's Teen Userbase, & More

Here's what you need to know for today in the business of podcasting:  March Madness men's games all but sold out of ad inventory, how third-party cookie deprecation will change ad buys, teens use YoU...

19 Mars 20245min

Podcasting's Once-in-a-Century Opportunity, BBC Podcasts x Amazon Music, & More

Podcasting's Once-in-a-Century Opportunity, BBC Podcasts x Amazon Music, & More

Today in the business of podcasting: a report from Radiodays Europe, news podcasts and ad buyers aren't seeing the anticipated election cycle bump yet, Rich Greenfield proposes streaming needs to spen...

18 Mars 20246min

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