Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Avsnitt(1050)

Podcasting is an Ad Bargain, Retail Media's Audio Future, & More

Podcasting is an Ad Bargain, Retail Media's Audio Future, & More

Here's what you need to know for this week in the business of podcasting: Tom Webster breaks down highlights from The Ad Bargain, The Joe Rogan Experience boosts Gary Clark Jr.'s Spotify numbers, reta...

5 Apr 20249min

Cord Cutting Grows in USA, Podcasting's Netherlands Growth, & More

Cord Cutting Grows in USA, Podcasting's Netherlands Growth, & More

Here's what you need to know for today in the business of podcasting: Tom Webster breaks down five important data points from The Ad Bargain, KANTAR publishes podcast advertising guidelines for the Ne...

4 Apr 20243min

Podcasting's Ad Bargain, Gen Alpha's Favorite Platforms & More

Podcasting's Ad Bargain, Gen Alpha's Favorite Platforms & More

Here's what you need to know for today in the business of podcasting: Sound Profitable's newest study The Ad Bargain is now live, industry KPIs show YouTube leads for social media advertising attentio...

3 Apr 20245min

Retail Media x Audio, Podcasting's PR Power, & More

Retail Media x Audio, Podcasting's PR Power, & More

Here's what you need to know for today in the business of podcasting: audio and retail are getting in tune with one another, advertisers are suing Meta for allegedly inflating ad viewership, the utili...

2 Apr 20245min

Audio Strategy @ the NYT, YouTube's Podcaster Workshop, & More

Audio Strategy @ the NYT, YouTube's Podcaster Workshop, & More

Here's what you need to know for today in the business of podcasting: Anyone can buy traffic but building audience is harder, How the New York Times approaches podcast discovery and growth, YouTube to...

1 Apr 20245min

Audible Grows Originals, True Crime's Advertiser Appeal, & More

Audible Grows Originals, True Crime's Advertiser Appeal, & More

Here's what you need to know for today in the business of podcasting: Audible rides audio boom with big investments, the issue with DTC brands courting influencer investors, GroupM to double investmen...

28 Mars 20244min

2024 Ambies Winners, Top Executives Love Podcasts, & More

2024 Ambies Winners, Top Executives Love Podcasts, & More

Here's what you need to know for today in the business of podcasting, brought to you from the floor of Evolutions by Podcast Movement: The 2024 Ambies happened last night, Signal Hill Insights shares ...

27 Mars 20244min

Political Podcasting Survey, Spotify's Education Experiment, & More

Political Podcasting Survey, Spotify's Education Experiment, & More

Here's what you need to know for today in the busines of podcasting: Sounds Profitable will be returning to Evolutions by Podcast Movement with the Partner Lounge and two public panels, Podcastle's U....

25 Mars 20244min

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