Ep 12 Move from price selling to brand selling - with purpose
There are 6 steps to making the move up from just selling on price. The usual strategy is to get establishing in the market and move up. But there's more to it than that, and making the move may be t...
5 Maj 20195min
Ep 11 The two forces making service as important as ever
The two forces making service as important as ever
23 Apr 20196min
EP 10 Moving from price to brand selling in 6 steps
This episode covers the sixth is required for any company to move from selling based on price through to selling based on value through to selling based on brand. The sixth step is purpose, and it bec...
22 Apr 20195min
Ep 9 - When to trust your judgement
Judgement is a beautifully efficient evolutionary tool to help us make quick decisions. But it can get in the way of the "right" decision. Unlike most species, we have the benefit of also having a con...
26 Mars 20199min
The future of customer service is intention, even for robots
The future of customer service is about intention. At the moment all service related inquiries, especially for machines are focused on answering questions. In the future computers will be able to judg...
20 Mars 201959s
Ep 8 - Why the difference between meaning and purpose will affect your customers
What's the difference between purpose and meaning in a business environment, and does it really matter. Purpose is made. Meaning is processed. In this episode I'll be looking how the difference manife...
16 Mars 20195min
Ep7 - Use meaning as a sales technique - 3 examples
In this episode we look at how to sell with meaning. We all know you should sell with Features and benefits, but I'll suggest switching that around to take it up a notch. Then we'll take it up another...
15 Mars 20197min
Life and work are like a party
What is all this living stuff for? We live; we die right? Then what? So what? Work and life are like a party. The point of your career and you life is like the point of a party.
13 Mars 20199min
