Why Good Better Best Didn't Work...at First | Katie Wei (Cloudinary)
Today we welcome extraordinary pricing strategist Katie Wei, Director of Pricing Strategy at Cloudinary. Starting from her early days in accounting and software, Katie reveals her journey into the int...
14 Maj 202435min
The Art of the Pivot: Why Freemium Failed | Rob Litterst (HubSpot, Pricing SaaS)
Unlock the secrets to skyrocketing your SaaS business with pricing strategies from none other than Rob Litterst, the pricing prodigy with HubSpot roots and co-founder of Pricing SaaS. We get the scoop...
30 Apr 202435min
When good bundles go bad (and how to fix them) | Cameron Barragan (Blue Star Innovations)
Ever wondered how the leaders of the software world conjure up pricing strategies that turn pixels into profits? Cameron Barragan of BlueStar Innovation Partners joins us to share the secret sauce beh...
16 Apr 202430min
Mastering Consistency for Scalable Success | Karan Sood (Rakuten Kobo, Inc)
Imagine navigating the complex terrain of pricing strategies with none other than Karan Sood of Rakuten Kobo, a virtuoso of sales operations. We peel back the layers of traditional cost-based models a...
2 Apr 202435min
How we raised prices without pushback | Rob Merklinger (Influitive)
Unlock the potential of customer engagement while avoiding the pitfalls of complex pricing models with Rob Merklinger, the CRO and SVP at Influitive. We unravel the sophisticated journey of pricing st...
19 Mars 202425min
How to deliver value before your customer buys | Kyle Poyar (OpenView Partners)
Today Kyle Poyer, operating partner at OpenView and a former pricing strategist at Simon Kutcher, shares his seasoned perspective on the SaaS pricing journey. As we walk through the evolution of prici...
5 Mars 202438min
How we tripled our ASP by being proactive with pricing | Rohit Chhabra (W Energy, Omnigo)
Have you ever felt tangled in the web of SaaS pricing strategies, wishing for a guiding light? Well, look no further, because Rohit Chhabra, Chief Product & Technology Officer at W Energy is here to u...
20 Feb 202431min
How our low friction model increased growth by 10X | Kirsten Moorefield (Cloverleaf, TEDx Speaker)
How do the wizards of SaaS concoct the perfect pricing and packaging solutions? Marcos Rivera sits down with Kirsten Moorfield, Cloverleaf's co-founder, to uncover the secrets behind formulating produ...
6 Feb 202434min
