Ep. 67: How Friendship Bracelets United a Campus Around Its Strategic Plan
Forget everything you know about strategic plans being boring. Fort Lewis College just cracked the code when they turned their five strategic pillars into friendship bracelets that faculty, staff, and...
20 Jan 26min
Ep. 66: Is Your Campus Ready for Employee Advocacy? The Culture Check Higher Ed Marketers Can’t Skip
Think your university's perfectly curated Instagram feed is attracting Gen Z students? Think again. Employee advocacy experts Ben Hayes and Maria DeMario reveal why letting professors post typos and u...
6 Jan 42min
Ep. 65: How Indigenous Values Can Transform Enrollment Strategies
In this episode of Talking Tactics, host Safaniya Stevenson sits down with Jana Hanson of the American Indian Higher Education Consortium (AIHEC) and Kata Traxler from Student Ready Strategies to expl...
23 Dec 202522min
Ep. 64: Going Vertical: When SEO Meets Social Video
When TikTok bans threatened to upend their social strategy, one university's marketing team discovered an unlikely ally: their SEO colleagues. In this episode, Amanda Ferrill reveals how Temple Univer...
9 Dec 202520min
Ep. 63: From Likes to Leads: Finding Your Marketing Sweet Spot on LinkedIn
This week on Talking Tactics we’re talking social media championships and test kitchens? We’re joined by Michaela Taylor, Senior Social Media Strategist at the University of South Carolina—home of Riv...
25 Nov 202533min
Ep. 62: Turning Keynotes Into Curriculum to Create Community Beyond the Stage
NC State University sold out 700 tickets in just two days when they brought Alton Brown to campus, but that was only the beginning. Nash Dunn and Allie Bloom Whitley share how NC State’s College of Hu...
11 Nov 202527min
Ep. 61: New Game, New Rules, and Rewriting Student Philanthropy
What happens when a fundraiser decides to end one of higher ed’s most sacred traditions—the senior giving campaign? In this episode, Safaniya sits down with Alex Rodríguez from UC Berkeley, who made t...
28 Okt 202535min
Ep. 60: Building Alumni Affinity Through Curiosity Content
Safaniya Stevenson sits down with Daniel Freeman, Chief Development Officer at Gaston Community College, to unpack how a “curiosity-first” approach reshaped alumni engagement. Tapping into years of fu...
14 Okt 202533min
