Ep. 35: Making It Cute for Impressions and Engagement
Miami University's toddler campus tour reel saw 33% more engagement than other admissions content on their main channels and won a Gold Case Circle of Excellence Award. How can we show our campus with...
1 Okt 202419min
Ep. 34: Increase first-generation enrollment with automatic admission
For many institutions, increasing access is a strategic priority. With this tactic, you can do just that. Melody Ferguson, Dean of Admissions at Pacific Lutheran University, discusses the success of t...
17 Sep 202429min
Ep. 33: Creating Instant Belonging With LEGO Figurines
Jess Frazier from Notre Dame University shares how they used custom LEGO figurines to increase engagement on the university's admissions Instagram. They rebranded their admitted student days as 'The R...
3 Sep 202426min
Ep. 32: Capturing A Captive Audience By Geotargeting Campus Visitors
Meaghan Milliorn, Director of Digital Strategy at the University of Arkansas at Little Rock, reached attendees of local high school graduations hosted on their campus with geotargeted ads. The goal wa...
20 Aug 202421min
Ep. 31: Multiplying Your Content Output With Student Ambassadors
Keeping your social media accounts active and engaging is challenging, particularly for small colleges or teams. Sarah’s student ambassador approach (giving ambassador separate accounts connected to y...
6 Aug 202428min
Ep. 30: Improving Visits By Putting Yourself In Their Shoes (Literally)
Dr. Courtney Skiles, the director of recruiting and admissions at Trinity Valley Community College, shares an unexpected tactic her team uses to engage students and increase college applications: dres...
23 Juli 202428min
Ep. 29: Using GIFs To Lead Students Back To Your Website
In this engaging episode of Talking Tactics, Dayana Kibilds delves into a unique marketing tactic with Dave Tyler, highlighting RIT's innovative use of GIFs on Giphy to drive traffic to their admissio...
9 Juli 202426min
Ep. 28: Tripling Leads and Doubling Engagement With First-Party Data
If you’re looking at your paid media campaign performance and have a feeling something’s not quite right… trust your gut. That’s Jeff Holeman’s advice, and the same instinct he followed for UF’s Warri...
25 Juni 202427min
