Tech for Non-Techies

Tech for Non-Techies

This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that help you turn ideas into revenue-generating digital products. Hosted by Sophia, an entrepreneur and educator whose programs have been featured in Harvard Business Review and delivered at Oxford University, London Business School, and Chicago Booth. Her work is trusted by the government of Bahrain, Constellation Brands, and the Royal Bank of Canada, and her flagship approach—Tech for Non-Technical Founders—has helped hundreds of entrepreneurs and executives move from concept to scalable product. You'll learn how to: -Validate demand and shape a winning product brief -Budget, timeline, and de-risk builds you'll actually ship -Hire, brief, and manage developers and vendors with confidence -Use AI to speed research, prototyping, and growth -Launch, iterate, and measure ROI—without the buzzwords FOLLOW if you want clear, actionable guidance to build real tech value—minus the code and the hype.

Avsnitt(302)

174. What stock market investors REALLY need to know about tech

174. What stock market investors REALLY need to know about tech

Tech companies have changed the stock market and the economy. But, to be a Smart Money investor, what do you really need to know about tech? Listen to this interview with Richard Kramer to find out. R...

25 Okt 202344min

173. The biggest reason things go wrong in product teams

173. The biggest reason things go wrong in product teams

A great product attracts users, grows revenue and whets investor appetite. But what makes a great product? A good team and a smart process. Listen to this short episode to see what a good product mana...

18 Okt 202315min

172. Q&A: how do I go from banking to fintech?

172. Q&A: how do I go from banking to fintech?

If you want to transition career from a traditional industry, or a stuffy company, to a fast growing business, this episode is for you. "The business strategies employed by highly successful start-up...

11 Okt 202315min

171. Deep tech investing vs standard venture capital

171. Deep tech investing vs standard venture capital

ChatGPT has popularized deep tech, but most people don't really know what it is or how it differs from standard software innovation. Don't be most people.  This episode will demystify deep tech invest...

4 Okt 202347min

170. Advisory Boards: why join them & why have them

170. Advisory Boards: why join them & why have them

If you want to run a start-up, get to the top of a corporate, get headhunted for board roles or become a Smart Money investor, joining an advisory board is a smart move. But, for advisors, boards can ...

27 Sep 202342min

169. The No. 1 Tech Concept for Business Leaders

169. The No. 1 Tech Concept for Business Leaders

Traditional industries, like banking, FMCG, and real estate have a fundamental difference to tech companies. If you do not understand this difference, or under-estimate it, you will not be able to thr...

20 Sep 202327min

168. 5 tech concepts every Business Leader needs to know

168. 5 tech concepts every Business Leader needs to know

To succeed in the Digital Age, traditional business skills are no longer enough. Business Leaders need a new skillset: Digital Leadership. This doesn't mean learning to code or taking a Python course....

13 Sep 202328min

167. Four top tech books for Business Leaders

167. Four top tech books for Business Leaders

Listen to this episode to get Sophia Matveeva's recommendations to hone your digital mindset. In this episode, you'll hear the top lessons from each book and why they matter. The beginners' guide: Sw...

6 Sep 202314min

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