Tech for Non-Techies

Tech for Non-Techies

This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that help you turn ideas into revenue-generating digital products. Hosted by Sophia, an entrepreneur and educator whose programs have been featured in Harvard Business Review and delivered at Oxford University, London Business School, and Chicago Booth. Her work is trusted by the government of Bahrain, Constellation Brands, and the Royal Bank of Canada, and her flagship approach—Tech for Non-Technical Founders—has helped hundreds of entrepreneurs and executives move from concept to scalable product. You'll learn how to: -Validate demand and shape a winning product brief -Budget, timeline, and de-risk builds you'll actually ship -Hire, brief, and manage developers and vendors with confidence -Use AI to speed research, prototyping, and growth -Launch, iterate, and measure ROI—without the buzzwords FOLLOW if you want clear, actionable guidance to build real tech value—minus the code and the hype.

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158. Office Hours: MBA vs Computer Science, Product Management, Tech Trends & Career Transitions

158. Office Hours: MBA vs Computer Science, Product Management, Tech Trends & Career Transitions

Listen to this Office Hours session with Sophia Matveeva MBA. Questions covered in this episode: Should I do an MBA or a Computer Science degree? What's the difference between Product Management role...

5 Juli 202333min

157. Tech trends and rumors from the advertising Oscars

157. Tech trends and rumors from the advertising Oscars

Tech and advertising are intertwined: ads is where Big Tech makes most of its money. Learn about the biggest trends in tech from the Cannes Lions Festival of Creativity. You'll hear about developments...

28 Juni 202319min

156. Why most digital transformations fail

156. Why most digital transformations fail

According to McKinsey, 70% of digital transformations fail to meet their goals. And yet, these multi-million dollar projects remain a priority for every major CEO.  In this episode, you'll learn from ...

20 Juni 202341min

155. How generative AI is changing business and the economy

155. How generative AI is changing business and the economy

ChatGPT reached 100 million users in just 2 months after launch, and generative AI has already changed how many professionals do their jobs today. But, how has it already changed business and how will...

14 Juni 202346min

154. How to price your app

154. How to price your app

There is no template for pricing apps or Software as a Service products, because each product is always a solution to a problem. Some problems are more important than others, and some are harder to so...

7 Juni 202318min

153. Social graph vs Interest graph: AI lessons from TikTok & Instagram

153. Social graph vs Interest graph: AI lessons from TikTok & Instagram

Would you rather listen to a song by an artist you already love? Or an unknown artist and try something new?  Most people want a combination of the familiar and the new. In social media terms, this is...

31 Maj 202318min

152. The Non-Technical Founder's introduction to working with outsourced developers

152. The Non-Technical Founder's introduction to working with outsourced developers

If you have an idea for an app or a tech business, but no tech skills to build it, this episode is for you. You will hear from Natalie Kaminski, founder of Jet Rockets, whose development company works...

23 Maj 202341min

151. Design Thinking for career and venture growth

151. Design Thinking for career and venture growth

Design Thinking, first developed at Stanford, is the strength behind tech companies like Airbnb and Snap. Great design was the foundation of Apple and Steve Jobs's obsession. Design Thinking is a meth...

17 Maj 202318min

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