Tech for Non-Techies

You can build the best product in the market and still lose to a mediocre competitor. This isn't reverse psychology—it's how markets actually work. In this episode, Sophia Matveeva breaks down why s...

4 Mars 15min

How do you start a marketplace when you have no customers? Or a dating app with no users? This is the classic chicken-and-egg problem every platform faces: you need both sides to attract either side....

25 Feb 19min

A beautiful logo won't save your startup. If you treat go-to-market as a slick website and a rebrand, you're already behind. Here's the thing. In tech, marketing isn't a department. It's product strat...

18 Feb 24min

AI isn't just coming from Silicon Valley anymore. A growing number of startups — and companies like Airbnb — are turning to Chinese open-source AI models instead of US-based APIs. Not because it's tre...

11 Feb 23min

Costs dropped 90%. Funding got 10x harder. It's now much cheaper to build an AI product than it was two years ago — and far harder to convince investors your product has a moat. In this episode, Soph...

4 Feb 18min

Starting a tech company sounds exciting: autonomy, upside, the chance to build something meaningful. The reality is tougher. Startups demand constant decision-making with incomplete information, emoti...

28 Jan 19min

If you're thinking about joining Tech for Non-Technical Founders, this episode is for you. In this episode, I walk you through exactly what you'll be doing for the next 6 weeks—and where your app, pl...

18 Jan 13min

It is harder to raise funding as a non-technical founder as a non-technical one. Some of this is silly stigma, but some of it is reasonable risk awareness. Investors aren't worried that you can't code...

14 Jan 21min