Tech for Non-Techies

Tech for Non-Techies

This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that help you turn ideas into revenue-generating digital products. Hosted by Sophia, an entrepreneur and educator whose programs have been featured in Harvard Business Review and delivered at Oxford University, London Business School, and Chicago Booth. Her work is trusted by the government of Bahrain, Constellation Brands, and the Royal Bank of Canada, and her flagship approach—Tech for Non-Technical Founders—has helped hundreds of entrepreneurs and executives move from concept to scalable product. You'll learn how to: -Validate demand and shape a winning product brief -Budget, timeline, and de-risk builds you'll actually ship -Hire, brief, and manage developers and vendors with confidence -Use AI to speed research, prototyping, and growth -Launch, iterate, and measure ROI—without the buzzwords FOLLOW if you want clear, actionable guidance to build real tech value—minus the code and the hype.

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142. From dentist to tech founder

142. From dentist to tech founder

Dr Marilyn Sandor is the founder of GoodCheckUp, a telehealth app that gives you dental care whenever, wherever. But her success story came out of a crisis: when Covid struck, she had to shut down her...

15 Mars 202329min

141. Why product launches are always late

141. Why product launches are always late

Apps and algorithms are like bathroom redesigns and subway station refurbishments. Over budget and over deadline. Listen to this episode to learn why this happens and what to do about it. Listen to 1...

8 Mars 202312min

140. Three lessons for innovators from Running Lean

140. Three lessons for innovators from Running Lean

Most products brought to market fail. Tech Entrepreneur Ash Maurya says this is "not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong...

1 Mars 202318min

139. The quickest introduction to the Metaverse

139. The quickest introduction to the Metaverse

The metaverse hasn't yet gone mainstream, but it is already changing changing how we work and play. For some companies, the metaverse is their digital transformation, which makes understanding it a ke...

22 Feb 20237min

138. How to thrive among digital unknown unknowns

138. How to thrive among digital unknown unknowns

If you are not a developer or a data scientist, you don't know what you don't know about tech. This is a very uncomfortable feeling, especially for high achievers, who were trained to believe that su...

15 Feb 202316min

137. Three steps to go from traditional business manager to Digital Leader

137. Three steps to go from traditional business manager to Digital Leader

To have a thriving career in the Digital Age, traditional business skills are not enough. But taking tech course after tech course isn't helpful either. Follow this three step framework to transform y...

8 Feb 202316min

136. 2023 Prediction 4: Opportunities lie in the invention vs adaption gap

136. 2023 Prediction 4: Opportunities lie in the invention vs adaption gap

What kind of doorbell do you use? A buzzer? A door knocker or a Ring smart doorbell system? Right now, you can see all three inventions in use: one that has been around for millennia, and another that...

1 Feb 202318min

135. 2023 Prediction 3: Digital Transformation gets a human face

135. 2023 Prediction 3: Digital Transformation gets a human face

Digital Transformation is going to continue being a huge force in business, but the way it's being done is changing. People, not tech tools, are the new priority. Listen to this episode to learn how t...

25 Jan 202321min

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