Tech for Non-Techies

Tech for Non-Techies

This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that help you turn ideas into revenue-generating digital products. Hosted by Sophia, an entrepreneur and educator whose programs have been featured in Harvard Business Review and delivered at Oxford University, London Business School, and Chicago Booth. Her work is trusted by the government of Bahrain, Constellation Brands, and the Royal Bank of Canada, and her flagship approach—Tech for Non-Technical Founders—has helped hundreds of entrepreneurs and executives move from concept to scalable product. You'll learn how to: -Validate demand and shape a winning product brief -Budget, timeline, and de-risk builds you'll actually ship -Hire, brief, and manage developers and vendors with confidence -Use AI to speed research, prototyping, and growth -Launch, iterate, and measure ROI—without the buzzwords FOLLOW if you want clear, actionable guidance to build real tech value—minus the code and the hype.

Avsnitt(302)

118. Four questions to link business goals to tech tools

118. Four questions to link business goals to tech tools

Technology is a tool, not an end in itself. The quickest way to bridge the gap between tech and business teams is to relate business outcomes to technology. Learning notes from this episode: In ever...

28 Sep 202215min

117. Lessons from the Lean Start-Up by Eric Reis

117. Lessons from the Lean Start-Up by Eric Reis

"Successful entrepreneurs don't have better ideas, they have a better process," says Eric Reis in The Lean Start-Up. To learn how to innovate with speed, listen to this week's episode. Learning notes ...

21 Sep 202216min

116. Introduction to Deep Tech investing

116. Introduction to Deep Tech investing

When investing in Deep Tech, remember that technology is just a tool, not an end in itself. Understanding who will use it and why is key to becoming smart money. Learning notes from this episode: Whe...

14 Sep 202216min

115. Commercialising innovation and breaking into Deep Tech

115. Commercialising innovation and breaking into Deep Tech

Great technology is not enough to build a successful business. You need customers who understand its benefits, and are willing to pay for them. This is why storytelling is a key part of commercialisin...

7 Sep 202236min

114. What is Deep Tech?

114. What is Deep Tech?

Companies like Deep Mind fascinate investors and innovators, but what is a deep tech company really and how does it differ from other types of tech firms? Listen to this episode to find out. Learning ...

31 Aug 202213min

113. How porn drives tech innovation

113. How porn drives tech innovation

The porn industry is behind many of the innovations that drive e-commerce and the consumer internet today. If you want to know what new trend is going to be the hottest thing in tech, the makers of sm...

24 Aug 20229min

112. The three stages of start-up teams

112. The three stages of start-up teams

A tech start-up begins its life with a tiny team. The founders are either technical or tech savvy, but as the company scales its team has to change. Learn about the three stages of start-up team grow...

16 Aug 202214min

111. B2C vs B2B start-ups

111. B2C vs B2B start-ups

The biggest difference between business to business and consumer facing ventures is how they grow. The growth curve and costs of B2B vs B2C growth is what surprises (and sinks) many start-ups. Learnin...

10 Aug 202213min

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