Tech for Non-Techies

Tech for Non-Techies

This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that help you turn ideas into revenue-generating digital products. Hosted by Sophia, an entrepreneur and educator whose programs have been featured in Harvard Business Review and delivered at Oxford University, London Business School, and Chicago Booth. Her work is trusted by the government of Bahrain, Constellation Brands, and the Royal Bank of Canada, and her flagship approach—Tech for Non-Technical Founders—has helped hundreds of entrepreneurs and executives move from concept to scalable product. You'll learn how to: -Validate demand and shape a winning product brief -Budget, timeline, and de-risk builds you'll actually ship -Hire, brief, and manage developers and vendors with confidence -Use AI to speed research, prototyping, and growth -Launch, iterate, and measure ROI—without the buzzwords FOLLOW if you want clear, actionable guidance to build real tech value—minus the code and the hype.

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22. What Investors Really Need To Know About Tech

22. What Investors Really Need To Know About Tech

Learning notes from this episode:   There is a difference between deep tech investing, such as bio tech, and investing in commercial and UX innovation. For deep tech, you absolutely must have deep te...

28 Okt 202022min

21. Key Skills For Non-Technical Founders

21. Key Skills For Non-Technical Founders

Learning notes from this episode:   Non-technical founders are the interface between the product team and the users. They focus on making the right product, not getting the product right. Setting the...

21 Okt 202015min

20. Camels: The Alternatives To The Silicon Valley Unicorn Model

20. Camels: The Alternatives To The Silicon Valley Unicorn Model

Learning notes from this episode: The Silicon Valley unicorn model of growth at all costs is not applicable to all tech startups. "Camel companies" can survive a drought, i.e. they were created in ...

14 Okt 202021min

19. How To Transition Into A Career In Tech

19. How To Transition Into A Career In Tech

Learning notes from this episode:   The time to transition into tech is now, as lockdowns have moved our lives online. You can do this with a job change, or by investing or starting your own tech ven...

7 Okt 202017min

18. Introduction to Design for Technology

18. Introduction to Design for Technology

Learning notes from this episode:   The design process begins with questioning whether a product needs to exist in the first place. Start with research and customer interviews before you build a prot...

30 Sep 202019min

17. Non-Technical Founders Don't Need to Code

17. Non-Technical Founders Don't Need to Code

Learning notes from this episode: As a non-technical founder, you don't need a technical co-founder, but you do need a web of tech experts to advise you. Learning to admit that you don't have all t...

23 Sep 202020min

16. How to Hire and Work with Outsourced Product Teams

16. How to Hire and Work with Outsourced Product Teams

Learning notes from this episode:   Outsourcing can be done in 3 ways: with an agency (focus on design), a development shop (focus on engineering) or a product studio (holistic approach to the entire...

16 Sep 202028min

15. How to Find a Technical Co-Founder

15. How to Find a Technical Co-Founder

Learning notes from this episode:   Prepare to pitch to a technical co-founder as you would to an investor: have a plan, understand your market and know your target customer Choices developers make e...

19 Aug 202028min

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