Tech for Non-Techies

Tech for Non-Techies

This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that help you turn ideas into revenue-generating digital products. Hosted by Sophia, an entrepreneur and educator whose programs have been featured in Harvard Business Review and delivered at Oxford University, London Business School, and Chicago Booth. Her work is trusted by the government of Bahrain, Constellation Brands, and the Royal Bank of Canada, and her flagship approach—Tech for Non-Technical Founders—has helped hundreds of entrepreneurs and executives move from concept to scalable product. You'll learn how to: -Validate demand and shape a winning product brief -Budget, timeline, and de-risk builds you'll actually ship -Hire, brief, and manage developers and vendors with confidence -Use AI to speed research, prototyping, and growth -Launch, iterate, and measure ROI—without the buzzwords FOLLOW if you want clear, actionable guidance to build real tech value—minus the code and the hype.

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262.  Why the CEO is the most dangerous person in a tech startup

262. Why the CEO is the most dangerous person in a tech startup

Most startup CEOs think they're the visionary. But in today's episode, you'll learn why the CEO is often the single biggest threat to team productivity — and how to avoid becoming one. Based on a real...

16 Juli 202519min

261. AI won't kill jobs — but short-term thinking will

261. AI won't kill jobs — but short-term thinking will

Some CEOs are already replacing engineers and junior staff with large language models. But what if the real risk isn't that AI replaces your team — it's that it doesn't, and you're left without a tale...

9 Juli 202517min

260. How non-techies succeed in tech: lessons from Microsoft's CTO

260. How non-techies succeed in tech: lessons from Microsoft's CTO

What does it really take to lead in tech without a technical degree? In this episode, Jennifer Byrne, former CTO of Microsoft US, shares how she built a top-tier tech career starting with a psychology...

2 Juli 202538min

259. Big tech, AI and the future of attention: what you missed in Cannes

259. Big tech, AI and the future of attention: what you missed in Cannes

Think advertising is just TikTok, Instagram, or TV? Think again. At Cannes Lions, a major industry summit, Big Tech set the agenda for what's next in AI, branding, and attention. This is your insider'...

25 Juni 202514min

258. Why you need a brand before you need an app

258. Why you need a brand before you need an app

Most founders dive straight into building — features, user flows, no-code tools — before they've nailed the strategy that actually drives traction: brand. In this episode, Sophia Matveeva shares why b...

11 Juni 202518min

257. Why bad work wins

257. Why bad work wins

Analysis paralysis is BORING. And it doesn't get you results. Most founders think they fail because of the market, the product, or the pitch. But the real killer is a slow mindset. In this episode, So...

4 Juni 202514min

256. Top mistakes non-technical founders make & how to avoid them

256. Top mistakes non-technical founders make & how to avoid them

If you're building a tech product but don't have a technical background, this episode will save you months of wasted time and thousands in unnecessary spend. In this re-release of one of our most popu...

27 Maj 202525min

255. What Most Startup Support Gets Wrong — and How to Fix It

255. What Most Startup Support Gets Wrong — and How to Fix It

From accelerators to corporate venture capital, most startup support structures fail to deliver. Investor and entrepreneur Andrew Ackerman explains why — and what founders and corporates should do ins...

21 Maj 202535min

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