Tech for Non-Techies

Tech for Non-Techies

If you want to build new things and be known as the innovator in the room — this is your show. Whether you're launching a tech venture from scratch as a non-technical founder, bringing a new product to market inside a large organisation, or advising tech and VC clients — I'll give you the thinking and the frameworks to do it. The smartest founders and the most ambitious senior executives are obsessed with the same skill: product thinking. It's the ability to figure out what is worth building, why it is worth building, and how to make it work. Founders develop it out of necessity. Senior leaders suddenly need it the moment they reach the top. Almost nobody teaches it. I do. I've taught these frameworks at Oxford, London Business School, and Techstars, written for the Harvard Business Review, and spoken at GITEX and Cannes Lions. I have over 800 alumni across four continents. This is not theory. It is the thinking, tested at the highest level, and now yours.

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Avsnitt(317)

277: Why You Shouldn't Use AI to Build Your Product

277: Why You Shouldn't Use AI to Build Your Product

Every founder is looking for ways to save time and money. And right now, AI promises both. But here's the catch: while AI can write code, it can't think through your product's logic, security, or scal...

5 Nov 202534min

276: How AI is Reshuffling the Rules of Business

276: How AI is Reshuffling the Rules of Business

How many founders think AI is about faster automation? What if the real opportunity lies in reimagining how entire systems work? Sophia Matveeva sits down with Sangeet Paul Choudary, best-selling auth...

29 Okt 202538min

275: 5 Founder Lessons From the JP Morgan Tech Conference

275: 5 Founder Lessons From the JP Morgan Tech Conference

What separates founders who make it from those who stall out? After spending two days surrounded by billion-dollar CEOs and investors at JP Morgan's Tech Investor Conference in London, Sophia Matveeva...

22 Okt 202525min

274: The Non-Technical Founder Mindset: How to Lead When You Can't Code

274: The Non-Technical Founder Mindset: How to Lead When You Can't Code

Many startups collapse not because the idea fails, but because the pressure gets unbearable. Sadly, it's not strategy or funding that takes them out. It's the grind, the chaos, and the sheer mental we...

15 Okt 202519min

273: What AI Can (and Can't) Do for Non-Technical Founders

273: What AI Can (and Can't) Do for Non-Technical Founders

Founders love the idea of skipping engineers and letting AI code their dream app. Sadly, that dream falls apart fast. AI can write code, but it also hallucinates, breaks in production, and leaves you ...

8 Okt 202516min

272: Why This Is the Best Time to Be a Non-Technical Founder

272: Why This Is the Best Time to Be a Non-Technical Founder

For years, non-technical founders were second class citizens in tech. Not anymore. In this episode, Sophia Matveeva shares five reasons why today is the best time in history to start a tech venture ...

1 Okt 202519min

271: What Big Tech Taught Me About Leading Without Code

271: What Big Tech Taught Me About Leading Without Code

Can you really lead a tech company if you're not technical yourself? David Windley has done exactly that. He's the former CHRO at Yahoo, held senior HR roles at Microsoft, Intuit, and Activision, scal...

24 Sep 202525min

270: Real People, Real Startups: Lessons from Our Alumni

270: Real People, Real Startups: Lessons from Our Alumni

Most people think you need to be a Silicon Valley insider — or have millions in funding — to start a tech venture. That's just not true. In this episode, Sophia Matveeva shares the journeys of four Te...

17 Sep 202517min

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