The Art of the Brand

The Art of the Brand

The #1 Brand Strategy podcast for business owners, marketers, and anyone building a personal brand. Hosted by Camille Moore, the internet’s favourite branding expert, featured in Vogue Business, The New York Times, and CNN, and Phillip Millar, brand strategist, business scaling expert, and leadership coach. She builds the brands people choose. He scales the businesses behind them. Each week, they unpack the brands, consumer trends, and stories shaping business from viral campaigns to industry case studies. New episodes Weekly. Ready to build a brand people choose? Hit follow.

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Avsnitt(178)

What You Can Learn From The World’s Coolest Gas Station

What You Can Learn From The World’s Coolest Gas Station

In todays episode, Camille Moore breaks down Bucee’s, the world’s most interesting gas station. In this case study learn why good branding is more than just a logo; It’s about creating a great experie...

24 Jan 202418min

Korean Color Analysis - Helpful or just Hype??

Korean Color Analysis - Helpful or just Hype??

In this episode, Camille and Phillip breakdown the viral "Korean Color Analysis" service that they experienced in Seoul at the top location in the World that services all of the stars. Color Anaylsis ...

16 Jan 202435min

My Korean MedSpa Experience — The Good, The Bad, The Ugly

My Korean MedSpa Experience — The Good, The Bad, The Ugly

In this episode, Camille gives the 411 on her experience with beauty treatments in Korea. She explains why Korea is the leader in the beauty industry and why their approach is so unique and different ...

11 Jan 20241h

How to Win with Simple Marketing: Aesop Case Study 🧼

How to Win with Simple Marketing: Aesop Case Study 🧼

In this episode, Camille Moore and Phillip Millar do a deep dive into Aesop— a luxury soap brand. Aesop is a master class for marketing minimalism, strong brand experience and great design. See what y...

7 Jan 202428min

Gentle Monster: Brand Case Study

Gentle Monster: Brand Case Study

This week, we do a deep dive into one of Korea's most interesting brands. Gentle Monster is quietly tearing down marketing and branding norms with its dynamic approach to messaging. Everything about t...

15 Dec 202335min

The Best Are The Worst at Marketing Themselves

The Best Are The Worst at Marketing Themselves

Are you the best at what you do? You probably have bad marketing.. this is your sign to invest in your own brand!

10 Dec 20236min

How to Make Billboards Work

How to Make Billboards Work

If you have a strong personal brand in your local market, you can actually make money doing this.

9 Dec 20238min

Tiffany Case Study

Tiffany Case Study

Marketing deep dive on @Tiffany&Co.

8 Dec 20239min

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